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Latest Articles in Magazine 15 April 2017

Case Study: Store Big, Mall Bigger

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

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Case Analysis: The Retail Conundrum

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

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Case Analysis: Mass Versus Premium

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

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Case Analysis: Location Is King

Merely being present in a mall is not enough. Ensure location within the mall is also right

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Case Analysis: Blaming The Pitch

It is time to focus on tuning the game to the playing conditions

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Editor-In-Chief’s Note: Surely Not Second Rung

India’s tier2/3 cities are triggering growth with increased consumption and investment

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Book Review: Easy Rules To Succeed

The book is designed to help potential and existing entrepreneurs to improve the probability of success of their ventures. In fact, the book can be easily described as a ready reckoner on not just entrepreneurship but also useful for new product and business development teams

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Book Review: Benefits Of Delay

In the book, Friedman talks of simultaneous accelerations around us and how these interact with each other

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Samsung DeX: The S8’s Real Star

The Samsung S8 offers a tantalising peek into the future of the desktop

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Gadgets: Good Vibrations

Move around with Lechal, a smart footwear-based tracker

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Check Out Oakter Smart Home Kit

The internet of things era is upon us, with Apple, Amazon and Google each vying for a piece of your smart home pie

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Travel: Oh My Gaudi!

Antoni Gaudí, the eccentric, genius architect who defined Modernism is synonymous with Barcelona

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India In UCWeb Mesh

UCWeb – Alibaba’s mobile business unit, will push for ‘GUF’

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