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Latest Articles in Magazine 14 October 2017

Economy In Troubled Waters?

Could the profligate use of scarce water drive India’s industrial and agricultural users to tears in the long run? Anuradha Shukla takes stock of a situation that could dent the GDP by 6% if not rectified on time

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‘It Is The Best Time To Buy A House’

Housing has evolved from literally nothing to a 7.5-8 per cent mortgage-to-GDP ratio. As demographic changes are playing out, this ratio will go up. We are very certain that over the next decade this number will be in the teens

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This Is How A Cluster Of Factors Helping DHFL Reach Greater Heights

Affordable housing is only now beginning to be recognised after the government launched its “Housing For All by 2022” scheme

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ITC Working On Programmes To Create 10 Million Sustainable Livelihoods By 2030

The company is already carbon positive, water positive, recycling positive, and gets 48 per cent of its energy from renewable sources

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The Incredible Rise Of Jet

The Indian aviation sector is on an overdrive with over 1,100 new aircraft being ordered by domestic carriers, a quarter of which belong to SpiceJet

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Shimmering White Salt Flats And Its Enchanting Rann Utsav

Rann Utsav comes to its liveliest form during the full moon when the carnival of dance, music and mesmerising landscapes of the white desert in the glittery bright moonlight makes it one of the splendours that Kutch offers to its travellers. This year Rann Utsav would begin from 1st of November 2017 to 20th of February 2018

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Brands Need A TV + Mobile Video Strategy

With TV viewing habits of consumers having evolved, mobile provides stiff competition to television as a medium for reaching out to consumers. According to an emarketer study from 2016, young adults in India spend 2.21 hours per day on the mobile — time that comes off the traditional media pie. May Seow, Global Story Director at Facebook Creative Shop, chats with Shubhi Tandon about why brands should look at mobile as a standalone medium

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The Changing Role Of Media Measurement

What was supposed to have helped in media planning has become a tool to bring down ad rates, and eventually create several areas of concern

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Everything’s Better With Family

Conceptualised by Ogilvy Bangalore, the Amazon campaign for South has been directed by Jerald Packiaswamy of Still Water Films and that for the rest of India is by Anupam Misra of Crazy Few Films.

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The Social Circuit

A new infographic shows that more than 50 per cent of Pinterest’s users, and more than 75 per cent of signups, are outside the US. In addition, more than 85 per cent of searches take place on mobile devices

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Over-hyped?

1% job losses in the IT industry, says Kris Gopalakrishnan

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Change The Batting Order

Jayasuriya and Kaluwitharana and Mark Greatbatch ... attacked from the first ball

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Creative Destruction

Business failure needs to become more accepted and rapid in India

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It’s Politics, Stupid!

Modi has made a start with the advisory council. Expect more such moves in the runup to the 2019 elections

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‘We Are Competing Neck And Neck With HUL’

We are working on organic cultivation, where we are planning to work with farmers and do cluster farming as well

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