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Latest Articles in Magazine 08 March 2017
Is The Worst Over For Real Estate?
40 per cent drop in sales of real estaste since demonetisation
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The End Of The Road For The Congress?
46 year-old Rahul Gandhi is expected to be elevated to party chief someday
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They Say ‘Data Is The
New Oil’ As cliché as this statement is about to become, it is imperative to understand where marketing and branding stand in a data-driven world…
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Clean Pills And Bills
The Union Budget contained a proposal to make changes in the Drugs and Cosmetics Act to make generic prescription compulsory in the country
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Editor-in-chief’s Note: An Accolade For The Best
We have shortlisted CEOs, who are natural leaders and visionaries. For instance, Sanjiv Mehta, CEO of FMCG behemoth, Hindustan Unilever is acknowledged as one of the best CEOs because he played a role in building leadership talent and strengthening the organisational capabilities that assisted in expanding his company’s operations
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Case Study: What Is Your Answer, Joseph?
“Internationally we are known to be rude, aggressive, tip poorly, treat retail staff like personal servants and then complain about poor service.” — V. Rajesh, retail consultant, in his blog An Indian and a Retailer
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Case Analysis: Triggering A Rude Behaviour
Improve the quality of the shop floor sales staff. At the same time, give powers to those in charge to draw a line with a rude customer
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Case Analysis: The Angry Shopper
Shoppers have a role to play in motivating the staff to give good service, which they do not fulfill
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No Beasts In The Stockmarket
What the book lacks in sophistication, it more than makes up for in street smarts. There is no shortage of hearsay in the book. No sources have been cited to verify conversations, with real personalities quoted and hence difficult to vouch for the element of realism
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Hits And Traffic
There are three parts in the book subdivided into chapters. Part 1 Capture Internet Chaos talks about the infrastructure of a website and the right way to build one
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Book Extract: Embrace The Change
The ability to accept and adapt is one of the greatest traits of a leader
Read More‘Propose Satellite For Broadband Coverage’
Pradman Kaul, global president, Hughes Network Systems says the company may invest $500 million in a high-throughput communications satellite that could significantly enhance and improve India’s broadband coverage
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10 Consumer Trends For 2017
With digital adoption rising across the country, awareness among consumers is also on the rise. After the Maggi ban in 2015, consumers are now more cautious about the food they eat and the products they use — looking for more natural and healthy options. Market research firm Kantar IMRB’s consumer predictions for 2017 highlights the need for marketers to reinvent their strategies to reach out to new-age consumers
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Being Healthy: Allergy Alert!
Allergies are the body’s response to a seemingly harmless substance because the body’s immune system is not strong enough to ignore these
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LG V20: Dressed To Impress
It’s priced at Rs 54,999, which begs the question — does the V20 bring enough to the table to edge past the strong lineup of the S7s, the iPhones and the Pixels already out there?
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