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Latest Articles in Influencer Marketing

Storyteller With A Difference

The group uses technology as an enabler to help create granular, real conversations via influencers, delivering marketing communication not only in local languages but also across future ready mediums like digital audio rather than as legacy mass marketing.

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How New-Age Brands Are Harnessing The Power Of Influencer Marketing Through AI-Driven Platforms

Over 95 million pictures are posted on social media platforms such as Instagram each day, giving the audience an abundance of content, making it imperative for brands to ensure that their campaigns don’t get lost in the sea of content.

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Influencer Marketing: An Important Communication Strategy For The Brand

An influencer or blogger world was confined to industries like fashion and lifestyle but as the reach of digital penetration increased, influencer marketing took a leap and started influencing a wide variety of customer base.

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Festive season 2020: Brands are taking the route of influencer marketing for their branding and promotions online

Influencer marketing takes care of all these pain points and more. Since your favourite influencer is promoting the product, you trust the product to be good enough for you.

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InfluencerActive Platform Considers B2B influencer marketplace For Marketing

On sites like LinkedIn and Twitter, for example, business leaders, executives, coaches and even CEOs have been quietly building networks of influence that regularly reach millions of people across the world.

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Win the festive season by Influencer Marketing amidst the ongoing festive-cum-COVID situation

The bustling festive season will be drastically different this year despite that, companies also expect to ramp up production levels to meet the festive season demand.

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Instagram Launches 'Love Runs Deep' Campaign

The campaign will begin today, and while the entries close on November 13th, the campaign will continue for a duration of 4 months.

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Influence+United Welcomes Chtrbox

The Influence+United alliance seeks to remove the stress of globalization and to streamline the entire influencer-marketing journey -- from proposal to results.

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Influencers Speak

Apps like TikTok changed the game in the social media space with short -video content. The platform made easy to create contents for the tier II,III and IV people with smartphones and earn money easily.

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Has COVID-19 Breakout & Subsequent Restrictions Led To Brands Shifting Towards Influencer Marketing?

In this digital day and age, social media influencers are a great asset to reach out to millions and billions of people across the world.

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Authenticity Will Go A Long Way In Making Content On The Internet: Prajakta Koli

Prajakta Koli (Mostly Sane) shares insights on the Influencer Marketing space, her favorite social media platform and what generates revenue for Influencers

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A Slow Cheetah Is Still Faster Than Humans: Rapper Slow Cheetah

Slow Cheetah in an interesting conversation with Businessworld talks about how social media has helped propel his musical journey

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Social Media Is Helping Every Digital Creator: Dhanashree Verma

Dhanashree Verma speaks about social media and its impact on influencer marketing space

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Influencer Space Is Phenomenal, It Will Become Bigger And Better: The Rajat Code

The Rajat Code (Rajat Sharma), Comedian and Influencer, shared insights on the influencer marketing space at an event in Mumbai

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For Abish Mathew, Going Live Is Still His Favourite Platform

Abish has reportedly performed in more than 1000 shows across the world which includes places like New York, Canada and the Utrecht International Comedy Festival in the Netherlands

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