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Latest Articles in Influencer Marketing

Authenticity Will Go A Long Way In Making Content On The Internet: Prajakta Koli

Prajakta Koli (Mostly Sane) shares insights on the Influencer Marketing space, her favorite social media platform and what generates revenue for Influencers

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A Slow Cheetah Is Still Faster Than Humans: Rapper Slow Cheetah

Slow Cheetah in an interesting conversation with Businessworld talks about how social media has helped propel his musical journey

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Social Media Is Helping Every Digital Creator: Dhanashree Verma

Dhanashree Verma speaks about social media and its impact on influencer marketing space

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Influencer Space Is Phenomenal, It Will Become Bigger And Better: The Rajat Code

The Rajat Code (Rajat Sharma), Comedian and Influencer, shared insights on the influencer marketing space at an event in Mumbai

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For Abish Mathew, Going Live Is Still His Favourite Platform

Abish has reportedly performed in more than 1000 shows across the world which includes places like New York, Canada and the Utrecht International Comedy Festival in the Netherlands

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Your Audience Dictates What Content Goes Up: Aadar Malik

Malik shares his views on how the influencer marketing space has grown and evolved and what fuels revenue for the domain

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I Work With Brands That Understand Me And Allow Me The Creative Call: BeYouNick

Nikunj Lotial (BeYouNick) shares how he stays relevant to his audience and what generates revenue for influencers

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Trust Has A Lot Of Value On Digital Platforms: Mumbiker Nikhil

Mumbiker Nikhil (Nikhil Sharma) shares his views on the evolution of the influencer market domain, brand endorsements with influencers and what generates revenue

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Overselling Puts Off The Audience: Gaurav Gera

Gera believes that the influencer market is not just a passing trend but is here to stay

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Micro-Influencers: Powerful Tool For Branding Among Digital-Native Generations

Currently, about 10 per cent of the digital marketing budget is being dedicated to influencer marketing initiatives.

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The Influence Of Influencers

Brands need to re-think their reliance and use of influencers - are they overdoing it?

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Influencer Marketing Trends For 2017

Influencer marketing will become a regular part of the Social and Video digital ad spends of businesses in 2017

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