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Latest Articles in Epsilon

Epsilon Focuses On Improving Business Performances Of Indian Brands Digitally: Paul Davies, Sr. VP, Asia Pacific, Epsilon

With an experience of 50 years in data-driven insights, Epsilon maps its journey in the Indian digital market. The organization foresees huge opportunities in providing unique experiences on smartphones.

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The Dialogue Has Become Personal

Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations

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