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Latest Articles in Cannes Lions 2017

Bravery: Not An Option, But An Imperative

This is the age of leaning forward, reaching out and emphatically demonstrating brand purpose. In today’s world, there are no product or service brands really – only community and cause brands

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India Metal Tally Hits 24 Lions On Day 4 Of Cannes Lions

India is going strong even though in certain categories, Indian agencies have not been able to secure a shortlist or a win. On the fourth day of the Cannes Lions International Festival of Creativity, agencies from India brought home a total of three Lions

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Brooke Bond Red Label's 6 Pack Band All Set To Dazzle Cannes Lions 2017 Delegates

The Brooke Bond Red Label '6 Pack Band' shattered stereotypes with this band, and now Mindshare India has brought them to Cannes Lions to perform live both in the seminar Hall and ahead of the Awards Ceremony on day one

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Cannes Lions Metal Tally: 13 Lions & A Grand Prix On Day 1

This year is going strong in achieving or even surpassing this record. India already has 13 Lions, and a Grand Prix, which essentially means the 2015 record is already broken

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