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Latest Articles in Businessworld Marketing Whitebook 2017 2018

Marketers Cannot Work In Silos Anymore: Amish Tripathi

Marketer turned popular author Amish Tripathi recommends a 360-degree shift in the mindset of marketers for brands to grow and the need for good content in an era of low-attention spans

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Vodafone's Sunil Sood Explains How India Sails Into The 'Perfect Storm'

Affordable data and mobile plans sets off digital revolution, with increased content consumption through mobile

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Coca-Cola’s T Krishnakumar Launches BW Businessworld Marketing Whitebook 2017-18

From articulating changing consumer expectations to hinting at bringing the Coca-Cola freestyle app to India, T Krishnakumar’s keynote address was marked with advice & insights

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