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Latest Articles in Big Billion Sale

Flipkart To Host Big Billion Days From Oct 7-12

The Big Billion Days will bring forth several new opportunities for homegrown brands and sellers to celebrate with consumers across the country, from metros to tier II cities and beyond

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The Social Media Battle: Flipkart Beats Amazon

Social media analysis has shown that Flipkart's 'Billion Dollar' sale campaign is a runaway hit among digital shoppers, logging three times the number of mentions on social media compared to its closest rival, Amazon. However, festival bargain hunters seemed to prefer the Amazon site that clocked 52 percent visitations of the digital shopping universe compared to Flipkart's 50 percent. This also points to the fickle loyalty of shoppers who prefer to constantly compare prices of contending eTailers before making a buy.

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