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Latest Articles in BW Marketing World

Yumlane joins the cricket fervour; launches Yumlane Pizza League

With each pizza representing the vibe of each team, the league will engage with its consumers through virtual competitions and gratification.

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Dettol BSI & NASVI partner to train and provide access to hygiene products to Street vendors in India

With an objective to drive behavior change communication, the nationwide partnership program will help street vendors across India inculcate hygiene practices in their everyday routine

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Flipkart partners with Max Fashion to bring affordable high-quality fashion to Indian consumers

A wide selection of product ranges across womenswear, menswear, kidswear, and accessories will now be available to 250+ million customers on Flipkart

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Policybazaar Unveils its new brand campaign "AapKiSideHai" on IPL 2020

Akshay Kumar delivers the brand’s promise of always being on the customer’s side

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Ace2three is now A23, Repositioning exercise conceptualised by Tilt Brand Solutions

Its latest campaign invites seasoned passionate players to the premium destination of online rummy by celebrating their core traits. Each of the films exemplify these traits through not-so-usual, light-hearted moments in our life.

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The power and magic of empathetic communication

This is an inflection point in the shaping of brand identities. With the pandemic stretching out, brands that stand by their audiences will be built on a foundation of empathy.

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Redefining Consumer Connect through Digital Transformation, in the time of pandemic

Brands need to realise that while the lockdown may be over, the pandemic certainly isn’t and given this environment ,what’s most important is to retain and win customer trust and loyalty.

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The Marketing Metamorphosis: WIP At Tata Mutual Fund

More efforts are being directed in guiding consumers on to digital assets, which are being built more aggressively by organisations, for they want to keep ahead of their Consumers, who have learnt a trick or two faster than the organisation was ready for.

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ITC Ltd.’s Sunfeast YiPPee!’s 10th Anniversary celebrations make a GUINNESS WORLD RECORDS® achievement

A true YiPPee! moment for Indian noodle lovers as 2894 people virtually come together to create the first-of-its-kind, record in the world for ‘Most photos of people eating noodles uploaded to Facebook in one hour’

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Mullen Lintas and INS create a new campaign 'Rupaiyyah Hai Pahiya' to jumpstart the economic activity in the country

Conceived by Mullen Lintas, ‘Rupaiyyah Hai Pahiya’ (Wheels of the Economy) is an initiative to encourage consumers to start spending and to create liquidity in the market, and help boost the country’s economy. The message will be amplified on the back of the extensive network provided by Indian Newspaper Society (INS).

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Anupriya Acharya elected president of AAAI

Prasanth Kumar, CEO, South Asia, GroupM is unanimously elected Vice-President of the Association.

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Pomelo Digital wins Dr. Morepen’s digital mandate

Dr. Morepen will continue to add products, that have been designed using a combination of nature and science, bringing together the best natural ingredients with the latest scientific and pharmaceutical knowledge.

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CarDekho launches new campaign “The everyday hero”

Conceptualised and created by Leo Burnett India, the film captures the relevance and reliability of a safe commute with a heart-warming story depicting a retired doctor who decides to resume his duty against the wishes of his family

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Pandemic Causes Tectonic Shifts In Priorities Of Gen Z - Health & Fitness: Isobar-Ipsos unveils the booster study to update #MeetTheZ, post COVID

Pandemic resets priorities for Gen Z. Driven by purpose & not by fear of uncertainty. The next generation is adapting to the new world fiercely as if they belong to this changing world

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TCS launches #TCSPartOfYourStory campaign showcasing its contribution to Digital India

Campaign Narrates How Tata Consultancy Services Has Been at The Forefront in Enabling High-Impact Digital Transformation Initiatives in India

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