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Latest Articles in BW Marketing World

How A PPP Approach Can Make India A Leading Global PPE Manufacturer

Severe shortages of PPE were witnessed across the globe and led to rising demand for protective equipment. In 2020, the global PPE market is worth USD 55 billion. In five years, it is expected to be USD 92.5 billion.

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Increased Demand From Conscious Consumers For Organic, Clean Beauty Products Results In High Numbers Of Sales

According to a recent report that says over half of Indian consumers reported ‘natural or organic’ features influencing hair and skincare purchase decisions.

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How Packaging Market In India Will Showcase Positive Impact During 2020-24

Manufacturing sectors, such as pharmaceuticals or FMCG sectors such as packaged food and beverages, functional food and hygienic products have observed a considerable growth, raising the demand of packaging.

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Brand Made In India Redux

Covid-19 pandemic and other external factors have again reaffirmed the role of self-reliance for India. For nation building, India must work hard to present itself firstly as a strong alternative to China when it comes down to supply chain & manufacturing and then work its way towards becoming the preferred destination for global investments

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Top 5 innovations one can expect to revive auto component sector

India’s strong auto value chain is also promoting OEMs to focus on next-generation platforms and solutions.

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Saif & Kareena Reveal Their Secret Of Being ‘Andar Se Fit’ With Naturamore By Netsurf Network

The actors will feature in a new integrated marketing campaign for Netsurf’s health & wellness brand Naturamore

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Indian Digital Marketing Agency BC Web Wise Joins Hands With MediaDonuts To Expand Its Advertising Services

BC Web Wise, independent digital marketing agency recently joined hands with MediaDonuts, a leading digital media and advertising technology company to provide extended services to their clients such as programmatic advertising, media planning & buying

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Okinawa Releases Brand Anthem To Acknowledge Stakeholders’ Efforts During COVID 19

Changing the mindset of people in regard to electric vehicle is the core challenge in the industry.

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Protinex Goes On Influencer Marketing, Taps Celebrities And Digital Content Creators To Create A Splash About Their New Immuno Nutrient Calculator

Protinex aims at raising awareness on the launch of their unique concept and driving traffic towards the new feature, which is also providing a free consultation with a 30-day personalized diet.

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Dineout Introduces In-Room Dining Technology For Hotels In India

Guests can also reserve their time slot at GYM & SPA and even book laundry services

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RB’s Harpic Extends The Mission Paani Campaign- ‘Swachhta Aur Paani’ To Celebrate Jal Pratigya Diwas And World Toilet Day

Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day

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Unprecedented Uncertainty: What An Agency Should Keep In Mind While Conceptualizing Creative For A Brand?

Displaying true ownership of the brand is keeping the brand’s interests above all else - especially short-term profit motivations. Agencies have to bring back a level of ‘objectivity’ to their decision making.

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Digvijaya Herbals, An Organic Beauty Brand Enters The Indian Market

Formulated by a panel of doctors to deliver nature’s best to you with regards to beauty, health & wellness

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