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Latest Articles in BW Marketing Whitebook Summit 2020

Agility, Resilience and Being Nimble Are The Linchpins To Win The Marketing Game - Dinesh Chhabra, CEO, Usha International

With purchase journey undergoing a massive shift, the definition of necessity is changing, with each district reflecting a different behavior. Here are the learnings of the industry expert.

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Real Estate Reinvention: Will 2020 Be A Watershed Year?

With workers now springing back, lower interest rates & rationalisation in terms of pricing, we are witnessing a surge in demand and shall continue to see so.

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Recession Proof In A Digital Economy

As a natural consequence of the pandemic, companies have no choice but to review their strategies. Driving digital and being mindful of the changing consumer needs is of prime focus.

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