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Meet A New Friend In Marketing Town

Imagine you enter into a new town called Marketing. As you are new in the town, you would need many things to settle down. You would find salesmen coming to you with direct sales pitches and they may turn you off because they are trying to sell their products to you. But, then you meet someone, who is willing to help you in settling down in the new town, guides you on your needs, doesn't try to sell his products to you and tries to build friendship with you. Whenever you would need a product, this new friend would become your first point of contact. If he has that product, you would prefer to buy from him else would prefer his recommendation rather than buying from unknown salesmen.

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