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Magazine Articles

Life Changing Or Cosmetic Changes

The NEP 2020 encourages multi-disciplinary education at the under graduate level, allowing students to take up subjects across disciplines and learn vocational skills

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The Happy Soul

What makes you different is how you respond to it. Do you want to be a victim or do you want to be a victor? Do you want to ride the wave or do you want to be crushed under the wave? The choice is always yours

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The Dramatic Digital Space

The mighty network Facebook has gone all out in making India a marketcritical in its futurereadiness strategy, where partnership with players like Relience Jio will play an important role in its India game plan

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Strategy For The Short Term by Dheeraj Sinha, MD for India & CSO for South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for Sout

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Embracing Change In Covid World

As good ships are built to bear the storm, similarly a good marketing strategy goes a long way in withholding trust among existing consumers as well as winning new hearts.

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Booking Growth

Ecommerce firms are now trying to stock a larger proportion of inventory closer to their customers’ locations for efficiency and to improve the quality of products upon delivery

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“Kiranas Are Our Primary Customers" Arvind Mediratta, MD and CEO, Metro Cash & Carry India

The kiranas are our primary customers, they account for 90 per cent of the food and grocery trade in our country and they proved their mettle during the lockdown, becoming the retail warriors of the supply chain.

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Facebook Brings Its A-Game To India

Partnerships will continue to play an important role in Facebook’s India game plan

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‘There Is Explosive Energy Across Digital In India’ David Fischer, Chief Revenue Officer, Facebook

The digital disruption in Indiahas unleashed explosive energy, creatinginnovative new enterprises in everything from entertainment to healthcare and education. India has begun setting digital trends thatthe rest ofthe world follows, states David Fischer, Chief Revenue Officer, Facebook in this inter

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Education & Media: A Tale Of Two Industries

Developing a learning mindset and the idea oflife long learning will take acentral role in how parents and educators think about education–in the VUCA world

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