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Magazine Articles

Tech To Pamper Your Senses

From fabulously priced sleepbuds and truly wireless earbuds to the smartest speaker yet, Tushar Kanwar checks out four new launches that will leave you amused

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Why Organic Agriculture Is Critical

A bold push to Indian organic farming can be a unique selling proposition for our agriculture

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Hottest Trends Of 2019 In Digital Marketing

The digital advertising market in Asia Pacific is expected to hit $94.9 billion this year — up from $43.0 billion in 2015 — as brands increasingly push their marketing dollars to where consumers are most engaged: namely online and mobile. Here are top need-to-know trends across programmatic, mobile

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Book Extract: Power And Responsibility

There is an urgent need for organisations in India to warm up to the idea of sustainability

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Book Review: Find Your Purpose

Craig’s book serves as the initiator to start treading the path of defining a company’s purpose and eventually help attain its goals

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Book Review: The India Narrative

The book also focuses on the significant ideological differences in opinion between Deputy PM Patel and PM Nehru

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Tech To Pamper Your Senses

From fabulously priced sleepbuds and truly wireless earbuds to the smartest speaker yet, Tushar Kanwar checks out four new launches that will leave you amused

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MS SME RT: Decoding Digital Disruption

The BW Businessworld Leadership Discussion on ‘Leading through Digital Disruption’, in association with Microsoft, saw leading business leaders deliberating on the key digital drivers, challenges and opportunities

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Defence – Waiting For The Final Push

In this issue of BW Businessworld, we present a comparison of the two manifestos (BJP and Congress), with experts weighing in the pros and cons of the two proposals

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‘IPL Biggest Playground Possible For Brands’

Big launches, whether it is a new phone or a new show, are where we see marketers take advantage of Twitter from a brand strategy standpoint

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