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Magazine Articles

Stealing The Deals With A Click

It’s the season to shop and what better place than the online e-commerce space to avail discounts and offers

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The Return Of The Cautious Shopper

The Dussehra to Diwali festivities are all about spending and account for half the annual sales of manufacturers of everything, from white goods to smartphones. The writing on the wall is that this year, the Indian consumer is set to loosen purse-strings

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Multiplying IKEA Experience

Having opened its first India store in HITECH City, Hyderabad, IKEA is now racing against time to open 24 more stores in nine cities over next 72 months

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NBFCs: Backs To The Wall

Non-banking financial companies, or NBFCs are faced with their toughest test ever and are scaling back lending as they grapple with a liquidity squeeze

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‘Ease Of Doing Business For Japanese Firms In India Has Improved’

BW Businessworld’s Manish Kumar Jha caught up with Kenji Hiramatsu, Japan’s ambassador to India to discuss the contours of cooperation

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Time To Get Real

India’s S-400 Triumf air defence missile system deal with Russia is sure to irk the US. Can we afford to imperil Indo-US ties by ignoring some obvious geoeconomic realities?

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Using Star Power To Sell Used Cars

The campaign uses real-life relatable characters to highlight the problems people face while selling their cars and shows how Cars24 makes the exercise so convenient

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Politician Or A Statesman?

The next election or the next generation?; The Monsoon fell short, but the reservoirs are full; A Saudi prince and a missing scribe;and more

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Why Better Days Are Ahead

In this issue, we look at how the economy and businesses, having surmounted the GST glitches and demon, are heaving a sigh of relief this festive season

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Satisfied, But No Buy

To ensure that the retailer site continues to drive revenue, marketers and designers can pay attention to the entire customer experience, evaluating over time and monitoring best practices in the business

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