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  • Editorial Calendar 19-20

Magazine Articles

Sensitivity And Self-regulation

Women have to arrive at the fine balance between the form of garment that works for them and also doesn’t disturb others

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Accept Collateral Damage?

To flush out the Vietcong, American B52 bombers carpet-bombed vast tracts of land. The scorched earth policy culminated 50 years later with the US President apologising for the ruin he had caused

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When Human Capital Is Most Important

After three years as the FCB Global CEO, one of the biggest priorities on Carter Murray’s agenda is keeping the energy level high at the agency while dealing with fallouts of a constantly changing industry

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Impromptu: Simplifying Data Complexity

Chris Twogood, vice president, Product and Services Marketing, Teradata, tells BW Businessworld how industry professionals are using consumer insights and sentiments to their advantage and how co-existence and integration with other companies are becoming the keywords in the business of data and ana

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Book Extract: The Story Of A Bank

HDFC Bank is the only Indian bank to feature in the list of the top fifty largest banks in the world

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Pharma: FDA Blues

Indian pharma companies have had to pay a heavy cost for non-compliance with US FDA regulations and post-ban remedial measures using pricey foreign consultants unfamiliar with the country. Now, help is available locally and at a much cheaper cost

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‘Qualiminds Hopes To Improve The Indian Drug Industry’s Image’

K. Anand, CEO and managing director, Qualiminds, tells BW Businessworld that the pharmaceutical industry’s attitude to compliance with regulatory norms has to change

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The Forward-Looking Marketers

The emergence of data as a reliable tool for successful campaigns and the blending of marketing with technology offer a glimpse of where the industry is heading

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Engage Consumers With Compelling And Relevant Content

Mobile usage is growing the world over, and so is the trend of targeted content to suit specific needs of consumers, writes Marco Corsi, director of Global Accounts at Facebook APAC

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Connecting With Real Stories

Uber's campaign is designed to create a brand image that is beyond the traditional approach of highlighting promotional offers and prices

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