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  • Editorial Calendar 19-20

Magazine Articles

A Night & Day Story

In conversation with Noor Fathima Warsia, Jeremy Burton,chief marketing officer of Dell Technologies, shares how he approached the task at hand

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It’s Only The Beginning...

For Michael S. Dell, chairman and CEO of Dell Technologies, a successful Dell EMC merger is only the beginning of a long road ahead

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Impromptu: The Dominant Mindshare

In the last two years, Mindshare India has challenged every convention of the media agency business to become a platform that goes beyond media planning & buying, allowing India to be among Mindshare’s fastest growing markets

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A Constant Change

In this interview with BW Businessworld, Nick Emery speaks on some of these factors and what’s next for him

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People Always Come First

In conversation with BW Businessworld, he speaks about the agency’s biggest strengths and what motivates him

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Riding The Pride Of The Nation

Bajaj Auto’S latest campaign for Bajaj V further reinstates its positioning as India’s bike, after the first campaign showcased the exclusivity of V that comes from legendary INS Vikrant, to attract audience attention towards the bike

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PR On The Rise In The Era Of Information

Kathy Bloomgarden, Global CEO of Ruder Finn, speaks to BW Businessworld about how the regime of change holds enormous scope of growth for the PR Industry and how important the Indian market is for the company

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Media: A Second Life

English daily National Herald has been revived after eight years. But will marketers choose to advertise with it?

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Pollution: Bearing The Brunt

Delhi’s air pollution has huge economic repercussions with several industries especially tourism suffering

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‘Aim To See India Among Top 3 Auto Markets’

Randhir Singh Kalsi, executive director, Sales & Marketing, Maruti Suzuki India tells that with the adoption of new technologies, cars will become expensive in coming years and how Maruti is gearing up for the challenge

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