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Magazine Articles

When Story Gets A Twist

Instagram’s rival Snapchat, on the other hand, does not allow any links within its stories which can prove useful in attracting more users, and brands as well

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Book Extract: Right To Read

The social and political mobilization carried out by the Communist Party in China contributed to an awakening of consciousness of the importance of education

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Book Review: Rules For Success

In this book too, Lee has summarised each chapter in easy-to follow points, which can be used as a crash course for “networking, effective communication and positive self-projection” as the foreword aptly describes Lees’ work

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Book Review: Father Of Reforms

P.V. Narasimha Rao was even denied a memorial or last rites in the national capital, so insecure was the first family of Congress

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Book Review: Phasing Out Cash

A point not touched by the author is the holding of say dollars by other nations given that it is an anchor currency and is normally held in larger denominations

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Art:Have Money, Buy Art

What is interesting is that Ultra HNIs are increasingly treating art and paintings as an integral component of their wealth portfolio

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Case Study: That's My Logo You Changed

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

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Case Analysis: Cart Before Horse

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

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Case Analysis: Fixing The Logo? Think Again

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

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‘Balvenie’s India sales to grow 20%’

Samuel J. Simmons, global brand ambassador, The Balvenie, talks to BW Businessworld about the whisky market in India

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