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Magazine Articles

Book Review: On The Fastrack

Each chapter is divided into sub-chapters in which the author illustrates different scenarios an individual can be in, like in case of managing self, dealing with his aspiration or goals and what changes he needs to make to achieve success

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Book Review: Conflict Zone

Blood Red River is recommended reading for understanding the ferocious cut-and-thrust environment within which natural resource industries in India operate and especially for the urban Indian who is blissfully unaware of the existence of “the other India” so feelingly described in it

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Book Review: Expertise Matters

The book is particularly relevant for us in India because we as a nation are obsessed with collecting degrees and certificates. Expertise matters less than the pedigree of degrees we can display

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Whose Logo Is It, Anyway?

Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant

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Case Analysis: Is Vinayak Posturing?

There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal

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Case Analysis: Brands Are Not Holy Cows

Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders

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Globescan: End Of An Era

The US economy grew faster than initially estimated in the third quarter, notching its best performance in two years, buoyed by strong consumer spending and a surge in soybean exports

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Live Video On Instagram Now

Facebook is pulling out all plugs to capture the millennial market with Instagram and to stay ahead of its competitor Snapchat

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People In The News: So The Star Leaves

The star at Starbucks has decided to hang up his ‘mug’. Howard Schultz, the visionary leader and CEO of Starbucks, will step down next year

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Book Extract: The Strategy

The brand image must be consistent or complementary for both. The brand, like the business strategy, must be aligned with the company’s mission, vision and values

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