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Magazine Articles

Case Study: How We Think Of Women

“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed

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Case Analysis: Tip Of The Iceberg

Education is supposed to make you think and question, ads to make you consume, buy, enrich the seller, or a faceless corporation, for whose actions of omission and commission no one can be held accountable

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Case Analysis: It’s Your Battle To Choose

Indian society is changing in a big way. Ours is a society where movies like Pink get to reach a mainstream audience

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Case Analysis: Change The System

The neoliberal values will have to be replaced by new set of values that are pro-woman and pro-planet

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Needed: Visionaries, Not Foot Soldiers

The bulk of B-school education in India is limited to providing functional skills in the various subject area

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Social Buying Is The Latest Phenomenon In The Industry

Fast growing APAC markets are leading the pack in the race to monetise social, developing healthy revenue streams from social commerce. The head of Content Strategy & Distribution at MediaCom Australia writes about how brands can make social buying easier and more enticing for customers

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Trends: MBA In The Time Of Uncertainty

With the business environment rapidly changing, most business-schools are struggling to stay relevant

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The Dialogue Has Become Personal

Marketers have had access to data too long, but they lacked the skill-set or technology to leverage it. Consumer expectations have changed today as they understand how technology can make their lives better and marketing is trying to respond to those new expectations

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The Height Of Entertainment

The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus backs, wall paintings, bill backs and cinema halls apart from television ads

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Now Get Ready For Cheaper Elections

Eliminating Rs 500 and Rs 1000 notes will have an impact on the assembly elections in Punjab and Uttar Pradesh

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