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Magazine Articles

IPL Survives But Needs Reforms

Doubts about the feasibility of the Indian Premier League (IPL) has risen every year since it was launched in 2008

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Case Study: Of Pointless Panga-S and Perfect Punches

“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” — Mark Baynes, former global CMO, Kellogg

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Case Analysis: To Buy or Not To Buy

Elwoods’s team is happily fantasising about how to handle the brand Rani after the buy, writes Vivek Sharma

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Case Analysis: Get Into The Cockpit!

No one is in charge and everybody is in charge. Nobody knows what is right, so everybody knows what is right, Debabrata Mukherjee

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‘Bots Will Save A Lot Of Time, Resources’

The co-founder & CEO of GupShup believes that with bots, every aspect of human activity that is related to computers will be affected in a broader way

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Travel: Italy's Hidden Secrets

The city is after all a museum in itself. A tribute to the lofty human spirit. It’s natural that all of us feel the goosebums

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Gadgets & Gizmos: Reading Just Got Lighter

Inspired by paper, Amazon has designed the new Kindle Oasis to just 'disappear,' as it's that weightless

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Gadgets & Gizmos: Creo Mark I

The unusual features in the Refuel area of the phone, so called because the company's own system is called FuelOS, include phone tracing in case of theft, an answering machine independent of service providers, a search-across-device and more

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Apps: Take Care

An app to educate you on the symptoms of a heart attack; another to give you your fill of news and one to have your notifications read out to you

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People In The News: India Calling

Warren Buffett has long had an aversion to investing in tech companies. But he broke that spell with Apple

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