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Magazine Articles

Let’s Talk Chatbots

Flavour of the day or here to stay, businesses are jumping in head-first into conversational commerce

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Finance: Death Of Forex Brokerages

Old world forex brokerages continue to live in a time warp. Many may wither away if they don’t get their house in order

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Being A Leader, Not Boss

Suresh Narayanan, chairman and managing director, Nestlé India, the keynote speaker at the BW Businessworld Marketing Whitebook 2016-17 launch in Delhi, believes in leadership that leaves behind a growth legacy

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Purpose Leads, Profits Follow: The Unilever Way

Sanjiv Mehta, managing director & CEO of India’s largest FMCG company Hindustan Unilever, talks about the need for brands to have a purpose beyond profit, quality leadership and resilience to move ahead

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Mastering The Evolving Game Of Marketing

In its 12th edition, BW Businessworld Marketing Whitebook took a closer look at ‘The Game Changers of Marketing'

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