Issue Dated 28 July 2014

Cover Story

Elixir Of Opportunity

The potable water crisis has reached an inflection point.A shift in policy and new businesses are the way forward
Elixir Of Opportunity

The potable water crisis has reached an inflection point.A shift in policy and new businesses are the way forward

Full story will be available on 08-Jul-2014

Time To Turn The Tap Off

Policy-makers must levy a charge for water. And, open up the sector to private players who can bring in funds and ideas
Time To Turn The Tap Off

Policy-makers must levy a charge for water. And, open up the sector to private players who can bring in funds and ideas

Full story will be available on 08-Jul-2014

It Takes Two To Tango

Public-private partnerships are the trend. But the jury’s out on their success
It Takes Two To Tango

Public-private partnerships are the trend. But the jury’s out on their success

Full story will be available on 08-Jul-2014

Mass Solutions, For Less

The urban poor and rural folk get access to clean water for a small price, thanks to a few entrepreneurs
Mass Solutions, For Less

The urban poor and rural folk get access to clean water for a small price, thanks to a few entrepreneurs

Full story will be available on 08-Jul-2014

Global Scan

economy:

Setting An Example

BNP Paribas to pay $8.9 billion in fines; Google to shut Orkut; and more
Setting An Example

BNP Paribas to pay $8.9 billion in fines; Google to shut Orkut; and more

Full story will be available on 08-Jul-2014

Personal Wealth

personal wealth:

Homing In On The Right Loan

Banks or housing finance companies? Read on to find out which class of lender works best for you
Homing In On The Right Loan

Banks or housing finance companies? Read on to find out which class of lender works best for you

Full story will be available on 08-Jul-2014

Start Up/ Entrepreneur

STARTUP:

Food On The Go

Rail travellers can now leave their dabbas at home. And have quality meals from restaurants of their choice delivered to their seats at stations along the route
Food On The Go

Rail travellers can now leave their dabbas at home. And have quality meals from restaurants of their choice delivered to their seats at stations along the route

Full story will be available on 08-Jul-2014

The Numbers Game

THE NUMBERS GAME:

A Slow Start

The monsoon fails to impress in June with the deficit standing at 43 per cent across India
A Slow Start

The monsoon fails to impress in June with the deficit standing at 43 per cent across India

Full story will be available on 08-Jul-2014

After Hours

lifestyle:

Great Escapes

Summers are here and it's time to pack your bags and take that much-needed break. We asked our experts —Tony Wheeler, founder of Lonely Planet, and Nikhil Ganju, country manager of Tripadvisor India — to list their favourite mountain, wildlife, beach and historical destinations. While Wheeler's choice of destinations is global, including one from India, Ganju focuses on domestic getaways. Read on to help plan your own holiday.
Great Escapes

Summers are here and it's time to pack your bags and take that much-needed break. We asked our experts —Tony Wheeler, founder of Lonely Planet, and Nikhil Ganju, country manager of Tripadvisor India — to list their favourite mountain, wildlife, beach and historical destinations. While Wheeler's choice of destinations is global, including one from India, Ganju focuses on domestic getaways. Read on to help plan your own holiday.

Full story will be available on 08-Jul-2014

gadgets and gizmos:

All The Screen You Want

For those who want to do a lot more on their smartphones, here’s the space, screen and power
All The Screen You Want

For those who want to do a lot more on their smartphones, here’s the space, screen and power

Full story will be available on 08-Jul-2014

apps:

For Your Safety

Contact the Delhi Police or a call centre when you are in trouble, and when not, get offers on shopping
For Your Safety

Contact the Delhi Police or a call centre when you are in trouble, and when not, get offers on shopping

Full story will be available on 08-Jul-2014

LIBRARY: LEAD REVIEW:

Mysterious Money Trail

The ‘thriller’ starts with the company view that the book is loosely speaking a pack of lies, but magnanimously wishes the author the best, says Madan Sabnavis
Mysterious Money Trail

The ‘thriller’ starts with the company view that the book is loosely speaking a pack of lies, but magnanimously wishes the author the best, says Madan Sabnavis

Full story will be available on 08-Jul-2014

LIBRARY: BOOK REVIEW:

All In The Second Name

The book makes one think what more can be done to reduce inequality in Indian society. Perhaps inheritance tax and wealth tax could be an answer, says Shankar Jaganathan
All In The Second Name

The book makes one think what more can be done to reduce inequality in Indian society. Perhaps inheritance tax and wealth tax could be an answer, says Shankar Jaganathan

Full story will be available on 08-Jul-2014

BROWSING:

Douglas Martell, COO, ONYX Hospitality Group

Douglas Martell, COO, ONYX Hospitality Group

Full story will be available on 08-Jul-2014

Marketing & Advertising

MARKETING AND ADVERTISING:

Face Off

There should be a cap on the number of categories an ad campaign can be entered into for an award show
Face Off

There should be a cap on the number of categories an ad campaign can be entered into for an award show

Full story will be available on 08-Jul-2014

MARKETING AND ADVERTISING: IMPROMPTU:

‘Voice Of A Brand Should Be Consistent’

In an interview, the global CEO of the creative agency Carter Murray talks about the importance of promoting local creativity
‘Voice Of A Brand Should Be Consistent’

In an interview, the global CEO of the creative agency Carter Murray talks about the importance of promoting local creativity

Full story will be available on 08-Jul-2014

RESEARCH RADAR:

The Battle Of The TV Remote

Who controls the remote of the television, men and women were asked
The Battle Of The TV Remote

Who controls the remote of the television, men and women were asked

Full story will be available on 08-Jul-2014

AD iNFiNiTUM:

Cats On The Prowl

That said, it’s good to see that Indian agencies are at last using pets in campaigns — the recent Renault Duster ad featuring a dog is another example
Cats On The Prowl

That said, it’s good to see that Indian agencies are at last using pets in campaigns — the recent Renault Duster ad featuring a dog is another example

Full story will be available on 08-Jul-2014

Jottings

economy:

Harsh Proposal

Union health minister plans to give 50 essential medicines free; tax exemption for expense tops wish-list; and more
Harsh Proposal

Union health minister plans to give 50 essential medicines free; tax exemption for expense tops wish-list; and more

Full story will be available on 08-Jul-2014

People in the News

economy:

A New Beginning

N.R. Narayana Murthy, Sachin Bansal, Vijay Amritraj and more
A New Beginning

N.R. Narayana Murthy, Sachin Bansal, Vijay Amritraj and more

Full story will be available on 08-Jul-2014

Case Studies

analysis:

Analysis: ‘How Deep Is Your Love?’

Sellers have a duty to inform and caution their buyers. Not doing so is a breach of trust
Analysis: ‘How Deep Is Your Love?’

Sellers have a duty to inform and caution their buyers. Not doing so is a breach of trust

Full story will be available on 08-Jul-2014

analysis:

Educate And Inform

A 360° communication on a pack ensures a firm handshake between the brand and the consumer
Educate And Inform

A 360° communication on a pack ensures a firm handshake between the brand and the consumer

Full story will be available on 08-Jul-2014

analysis:

Analysis: What The Brand Said...

The journey of discovery is an integral part of the consumer’s overall brand experience
Analysis: What The Brand Said...

The journey of discovery is an integral part of the consumer’s overall brand experience

Full story will be available on 08-Jul-2014

case study:

Do We Speak What The Buyer Needs to Hear?

“The single biggest problem in communication is the illusion that it has taken place” — George Bernard Shaw
Do We Speak What The Buyer Needs to Hear?

“The single biggest problem in communication is the illusion that it has taken place” — George Bernard Shaw

Full story will be available on 08-Jul-2014

In Depth

CORPORATE:

Between The Lines

The Companies Act 2013 has pain points galore. It has got directors, auditors and the legal community riled up. An appraisal amidst the review by the new government
Between The Lines

The Companies Act 2013 has pain points galore. It has got directors, auditors and the legal community riled up. An appraisal amidst the review by the new government

Full story will be available on 08-Jul-2014

SPORTS:

No Book To Play By

Absence of a sports code in the country has given undue power to administrators and hard times to sportsmen
No Book To Play By

Absence of a sports code in the country has given undue power to administrators and hard times to sportsmen

Full story will be available on 08-Jul-2014

Ad Verbatim

economy:

Quotable Quotes

What Howard Schultz, Raghuram Rajan, Sheryl Sandberg and Narendra Modi said
Quotable Quotes

What Howard Schultz, Raghuram Rajan, Sheryl Sandberg and Narendra Modi said

Full story will be available on 08-Jul-2014

Editor's Note

editors letter:

The Water Conundrum

Delivering water to every citizen to every part of the country involves a cost. Who pays for it?
The Water Conundrum

Delivering water to every citizen to every part of the country involves a cost. Who pays for it?

Full story will be available on 08-Jul-2014

The Last Page

THE LAST PAGE:

Well-being At The Workplace

A look at workplace stress and what firms are doing to fix it
Well-being At The Workplace

A look at workplace stress and what firms are doing to fix it

Full story will be available on 08-Jul-2014

Columns

comment:

What Should Modi Do Differently?

Some ideas on how to improve and simplify taxes
What Should Modi Do Differently?

Some ideas on how to improve and simplify taxes

Full story will be available on 08-Jul-2014

comment:

Mr Jaitley’s Constraints

Announce major reforms. Come up with a realistic deficit estimate. And go full tilt for disinvestment
Mr Jaitley’s Constraints

Announce major reforms. Come up with a realistic deficit estimate. And go full tilt for disinvestment

Full story will be available on 08-Jul-2014

out of the blue:

A Shoddy State Of Affairs

The poor condition of our AAI run airports makes a strong case for privatising them
A Shoddy State Of Affairs

The poor condition of our AAI run airports makes a strong case for privatising them

Full story will be available on 08-Jul-2014

comment:

Towards Greater Employability

It is time to take a fresh look at the education system and shift the focus to skill development
Towards Greater Employability

It is time to take a fresh look at the education system and shift the focus to skill development

Full story will be available on 08-Jul-2014

that's it:

A Phone To Call My Own

Language support on mobile phones isn’t new. But to truly regionalise technology, understand habits and build for a culture is
A Phone To Call My Own

Language support on mobile phones isn’t new. But to truly regionalise technology, understand habits and build for a culture is

Full story will be available on 08-Jul-2014

The Social Media Scan

THE SOCIAL CIRCUIT:

Wordless Network

A social network with just emojis; and fashion-focused roposo.com raises funding
Wordless Network

A social network with just emojis; and fashion-focused roposo.com raises funding

Full story will be available on 08-Jul-2014

BW Events

BW EVENTS: THE MARKETING WHITEBOOK 2014-15:

Decoding Generations

The Mumbai launch of the Marketing Whitebook
Decoding Generations

The Mumbai launch of the Marketing Whitebook

Full story will be available on 08-Jul-2014

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