BW: How you keep a competitive edge over experts in media-related fields such as PR firms and media buying outfits?
Traditional ad agencies are also just getting into the web arena. The challenge here is to blend marketing and technology. We've got a special product called BridgeTrack to help us do this. But you also need core tech skills in your workforce. India is a cost-effective place to work this platform. We're also moving a lot of our creative work here.

We have a heritage in brining together diverse skill sets - our methodology is what makes us more efficient.

BW: Are you taking orders from Indian clients?
Most of our clients are in the US and North America. There isn't a big opportunity yet in India, but the market is certainly growing - the trend is evolving here.
Many of our global clients are establishing a presence here. So we hope they will take us up as partners, here as well.

BW: Do you have any expansion plans for India, besides increasing the number of creative personnel here?
There is plenty of growth in the locations we're already operating in. For the moment, we want to start two new offices in Delhi and Bangalore in the short term. Over the next 1-2 years, we could look at other locations. For Sapient Interactive, India will become the creative hub - a design studio just like the ones we already have in Los Angeles, London, Miami and New York. India is an integral part of our business globally.