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INFLATION
Growing Food Fright

Rising food prices may impact demand in the economy

FEROZ AHMED
14 Aug 2009

Growing Food Fright
(Illustration: Saurabh Deb)
The revival of the economy is facing a risk of food poisoning. Retail prices of popular food items such as sugar, pulses, potato, tomato and spinach have run up 30-80 per cent over the past month. A delayed and weak monsoon has hurt the sowing of rice and irrigation of sugarcane. So rice and sugar production in 2009-10 is expected to be short by 20 per cent and 25 per cent, respectively. Inflationary expectations are already in play (see ‘In Rough Weather’) and could hurt consumer sentiment and also spur economy-cramping tightening of the monetary supply.

There is a fear of a repeat of what happened in 2006, according to Anjan Roy, economic advisor, Federation of Indian Chambers of Commerce and Industry (Ficci). He reminds us that high food prices, along with high crude prices in 2006, resulted in the Reserve Bank of India (RBI) raising interest rates and draining money supply. “That action led to rise in the prices of manufactured goods also,” he says. Roy hopes that RBI does not repeat its mistake and end up hurting the entire economy while wrongly trying to contain food inflation by curtailing demand for food.

Bibek Debroy, a faculty at the Centre for Policy Research, argues that high food prices are here to stay as the demand for food has gone up without commensurate growth in production of food. Structural changes such as the advent of modern retail has also added to the trade demand for the same lot of food, he points out. “There is no correlation between food inflation and monetary policy,” he says.

However, the RBI, in its Q1 monetary policy review, has alluded to inflationary expectations linked to uncertain monsoon, that has a direct impact on food prices in the country, while raising its inflation projection for March 2010 to 5 per cent from its earlier forecast of 4 per cent.

While monetary response to food inflation and its inflationary fallout on the rest of the economy is still a matter of conjecture, corporate marketers are trying to factor in the impact of food inflation on consumer sentiment.

In Rough Weather
Hero Honda Motors’s senior vice-president, sales, marketing and consumer care, Anil Dua, is not too worried as yet as he expects the government to contain food inflation by importing food. Moreover, he believes the bounties of the Sixth Pay Commission arrears in the urban areas and the National Rural Employment Guarantee Scheme (NREGS) in the rural areas will soothe the nerves frayed by food inflation. Still, he is concerned that if monsoon continues to be deficient, the rural economy could take a hit in income and the urban economy could get bogged down by inflationary expectations. “I don’t see any material impact of food inflation on consumer sentiment till Diwali, but thereafter, depending on rains, the mood could change for better or for worse,” he says.

However, Anisha Motwani, executive vice-president marketing, Max New York Life, is already worried. “Though there is no data point yet to show that consumption is getting affected by skyrocketing food prices, but it is only logical to expect higher food prices will affect non-food spending for the bottom half of the population,” she says, adding that the overall business environment is still difficult and this food inflation is not helping.

Food inflation and poor monsoon could also result in wage inflation, but not in a rush, according to Manish Sabharwal, chairman, Teamlease, a temping outfit with about 75,000 employees. “The labour market is still very much in the grip of the employers and employees do not have any bargaining power yet.”



 
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