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The Matrix Of Competition


The findings of the study on competitiveness provide useful pointers for decision makers

BY AMIT KAPOOR
13 Feb 2009

Amit Kapoor
Competitiveness at the regional level is as paramount as at global or national levels. The nation has to work as a summated function in satisfying the dictums of success and gauge the anatomical significance of the individual parts in the survival of the aggregated whole. The India State Competitiveness Report (on which the Institute for Competitiveness and BW survey is based) throws light on the determinants of competitiveness for the states and policymaking bodies, discerning their flaws and showcasing potential. The ideas and evidence present a perspective on the impact of the business environment on competitiveness and should allow the governments and firms acquire acumen in state and national performances.

The core fabric of this study embraces the World Economic Forum’s Global Competitiveness Index developed by Michael Porter and utilises an innovative framework, the National Diamond, embedded in theory. The novelty of its index for the Indian states, however, restricts the assessment to just the present measure and no comparisons overtime are possible.

To begin the assessment, the first question that needs to be answered is: what is competitiveness? Prosperity forms a desired state of existence which stems directly from the productivity of the economy. The innovative capacity of a state forms the basis for productivity from which growth and success emerge. It can be measured as the value per unit of input generated by the economy. It would encompass the use of its resources to better the standards of living and emulate the state of prosperity as perceived by the people.

To understand competitiveness further, an introduction to the Diamond model forwarded by Michael Porter becomes important (see ‘Microeconomic Competiveness: The Diamond’). The strength across the diamond dimensions becomes the driving force for competitiveness to build. The first is the demand conditions. The tastes and preferences of the domestic population and the quality and safety standards set by the local authority play a significant role in determining the scope and reach of a firm. The second is the factor conditions — the inputs and infrastructural requirements (natural endowments and developed factors) must match the availability in the local surroundings. The third factor would be context for firm strategy and rivalry. The market becomes the local battlefield for domestic and, if permitted, foreign firms to compete for profits and sustainability. The local rules (tax) and incentives make or mar the conditions for a good business to prosper. And finally are the related and supporting industries which are fundamental for the operations of a business. The presence of clusters rather than isolated firms ensures smoothness in functioning. All these factors are present at the national and regional levels making it imperative for the policymakers to ensure improvements from the bottom up.

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Competitiveness is not the prerogative of the central governments alone. If there are anti-trust laws at the national level, the tax policies are present at the regional level (the context of competition and rivalry). Similarly, the capital market conditions may decide the direction of the investment flow internationally, but the local education system determines the return on these investments giving factor conditions a local view as well. If there are environmental laws at the national level, there are consumer protection laws at the regional level. The supporting industries too have a completely regional connotation with the local conditions determining the kind of industries present.

A concluding word on competitiveness — productivity stems from making the best of the available resources, and competing in the most economically intelligent manner. It is not the competitor but the competition which determines the level of productivity for the industry. The productivity of the state would be benefited by the investments, exports, and technological and innovation imports. Thus, regions should compete to attract industries and create an optimal business environment for the benefits of the competitiveness and productivity to advance regional prosperity.


 
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