METHODOLOGY
How We Ranked The Institutes
15 May 2009
The search for the best b-schools began when BW commissioned Delhi-based Synovate India to conduct the survey. Synovate contacted around 200 All India Council For Technical Education- (AICTE-) approved B-schools (since one-year MBA courses are not AICTE- approved, they have been excluded). Ninety four B-schools that responded to our structured questionnaire (along with the supporting documents) within the stipulated deadline were ranked based on scores calculated using the information they provided. The questionnaires were sent or emailed to all B-schools, and also made available on the BW website.
The main table, apart from the rank and overall score of the school, has the rank and score of each school on individual parameters used to assess the institution. Each parameter (see ‘Parameters and Scores’) has a maximum score that is the sum total of the maximum an institute can score on each of its sub-parameters. In most cases, a higher number of sub-parameters — also implying a higher weight — led to a higher maximum score for the parameter. The return on investment has been calculated by dividing the tuition fees charged by a sum of the average domestic and international salaries multiplied by the number of placements.
There are certain B-schools, such as IIM Lucknow, that did not provide their placement data. The scores of these B-schools on the missing parameters were calculated by multiplying their weight — with respect to the other parameters — to the available score. The maximum overall score to arrive at the weight, however, was taken from the last year for the sake of consistency.
Among those who did not participate are IIM Bangalore and IIM Kozhikode. The full list of the institutes that stayed out has been put up on our website. The perceptual survey was carried out along with the objective survey. Three hundred fifty-seven recruiters, about the same number of senior faculty members and B-school students, and 118 MBA aspirants were asked to rate business schools on six parameters (see ‘Parameters For Perceptual Survey’). The parameters chosen were such that they could easily be rated from the top of the mind. Close to 150 institutes were ranked and scored based on the ratings.
(Businessworld Issue Dated 19-25 May 2009) |
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