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Latest Articles in media entertainment

Here's A Pro-Tip To Marketers: Be Sens(e)ible

The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.

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Need More Coaching Programmes In India: Mary Kom

BW Businessworld talks to Indian Olympic boxer Mary Kom about the rise of these sports and support for athletes.

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Sports: Life Beyond Cricket

The sports world is changing and non-cricket athletes are the new rising stars. This does not mean cricketers have lost their sheen, but brands and fans have started to look beyond cricket.

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Saaho Box Office Collection Day 5: Prabhas Starrer Crosses The Lion King in Worldwide Earnings

Saaho is a multilingual film that was released in Hindi, Tamil, Telugu and Malayalam. The film was debuted in over 4,500 screens domestically.

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Angry Birds 2 Vs Angel Has Fallen: Box Office Collections

Angry Birds 2 is a computer-animated comedy genre movie and Angel has Fallen is an action thriller genre movie.

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Once Upon A Time In Hollywood Crosses Box Office Milestone Globally

The movie features an ensemble cast and multiple storylines and is a glowing tribute to the memories of a bygone era.

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LAFFAZ Media Launches Its Agency Arm 'Digital Mafias' In UAE

The launch took place during the fifth #BrandFusion entrepreneurship series of Venture Central, under the name ‘Market Intelligence Congress’, held at Rose Rayhaan Rotana, Dubai.

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Sacred Games Review

The crime adventure story is predicated on Vikram Chandra's novel by the same name and deals with stories of friendships and betrayals.

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IBF Expresses Concerns On Untimely Consultation Paper By TRAI

TRAI itself has stated at several fora that over 90 per cent of consumers have migrated to the new tariff regime by choosing channels and/or bouquets of their choice.

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Hrithik Roshan’s Super 30 Box Office Collection: Grosses Rs 200 Cr worldwide

Directed by Vikas Bahl, the film has crossed Rs 200 crore mark worldwide by earning Rs 201.66 crore, reported Bollywood Hungama and has minted $5.038 million internationally.

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Social Media Puts Emerging Markets At Forefront Of Tourism

During the past few years, we have seen a massive shift in user behaviour within the tourism industry, primarily driven by increased usage of smartphones and social media apps.

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We Are All In On Purpose: Alan Jope, CEO, Unilever

Divesting off brands that do not align to a clear purpose and re-energising marketing to align with that thought process, Unilever’s CEO Alan Jope reiterates that purpose is in the very DNA of the FMCG major

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Cannes Lions: The Problem Of Purpose

The marketing world is asking itself what its role is in people’s lives, and those failing to answer the poser aptly − and back it with the right action − stand to fade out of the big picture, writes BW Businessworld’s Noor Fathima Warsia

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