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Latest Articles in media entertainment

What Drives Brand Endorsements

Celebrities, digital influencer strategy and the right messaging play a critical role in brand marketing.

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With Billions In Losses And No Respite In Sight, Multiplexes Turn To Mall Developers For Support

The latest announcement comes as a blow to the industry that has already been struggling for more than four months now and was expecting some relief during Unlock 3.

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ZEE 4.0 Is Gearing Up To Take Next Big Leap, Writes Punit Goenka, MD & CEO

The MD & CEO of ZEE Entertainment Enterprises Ltd. shares the company's vision in an open letter written to shareholders

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Future Of Movie Viewing

Indian cinema will get inspired to make large scale franchise movies – to bring back audiences to the theatres.

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Influencers Speak

Apps like TikTok changed the game in the social media space with short -video content. The platform made easy to create contents for the tier II,III and IV people with smartphones and earn money easily.

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Not TikTokers Or Instagrammers, But Content Creators

Among the top women influencers in India’s social media universe, Kusha Kapila has established her 1.2 million fanbase on Instagram, and more across platforms, with a steady stream of creative content around her alter egos ‘Billi Maasi’, ‘Gurri Di Mummy’, ‘Naina’, ‘DJ Aarti’ and the likes. In her observations, as told to Radhika Bhirani, the social media influencer advises that viewing one’s presence with a single lens is similar to limiting one’s creative potential to a silo

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I Totally Support #VocalForLocal: Neha Kakkar

In this interview with Radhika Bhirani, Kakkar speaks on opportunities opening up for content creators in India.

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Democratising Creativity: Amin Lakhani, COO, Mindshare South Asia, GroupM

At a time when digital media consumption is accelerating, Amin Lakhani, COO, Mindshare South Asia, GroupM’s media agency looks favourably on the slew of new launches, and homegrown brands, in the short video content space. In a chat with Noor Fathima Warsia, he observes that the times ahead promise clutter-breaking marketing solutions from such platforms.

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Indian Content Creators And Digital Atmanirbharta

The ban on TikTok may have come as an unpleasant surprise to content creators, but the market already is gearing up for platforms from Zee and Times in addition to existing home-grown platforms and also Instagram Reels

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Review: Sushimita Sen Makes A Comeback With Aarya Web Series

The series has been co-created by Ram Madhvani and Sandeep Modi and co-written by Sandeep Srivastava and Anu Singh Choudhary. The soundtrack is uniquely inspired by the learning of the Bhagavad Gita and forms the perfect backdrop for this gritty crime thriller.

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Those Who Will Not Face The Music

A pandemic now paralyses the business of entertainment but out of this malaise, will rise winners like music streaming

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Sushant Singh Rajput Commits Suicide At His Bandra Residence In Mumbai

No suicide note has been recovered from Rajput's residence, as per the police. Further investigation is underway. Several Bollywood celebrities expressed their shock and grief over Rajput's demise.

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Netflix In Talks To Source Local Indian Content From Reliance Affiliate Viacom18

The financial terms of any potential partnership were not immediately clear and negotiations are still in the early stages

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“Conserve Now To Last Longer”

As the media & entertainment sector finds itself excluded from the government’s stimulus packages, Emmay Entertainment & Motion Pictures’ Partner, Monisha Advani, points out that there is some “welcome” cognisance at state-level governments. She cautions on areas that must be considered for long-term growth. By Noor Fathima Warsia

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The Media Dichotomy

After being ignored in the government’s relief packages, many M&E players must brace for what will be an ‘existential crisis’ By Noor Fathima Warsia

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