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Latest Articles in Opinion

Why Health And Wellness Is Not Working For Many Corporates?

Designing a wellness program is a comprehensive process that involves understanding the requirements of your population. Our advice will be to begin with the following 6-step process

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Making Corporates Healthy

With an average person spending more than 7 to 8 hours at work, workplaces need to up the ante for corporate healthcare

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How Consumers Buy? Are You Mapping Your Retail Strategy To Consumer Purchase Behaviour?

The markets are changing and so is the way consumers behave and make decisions. Marketers must design a shopping experience where they can win head heart and wallets of the consumers

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Unleashing A Multi-billion Dollar Technology And IPR Transfer Trade Domino

One of the most important underlying success factor to take into considerations was the matter of IPR environment, policies and readiness of the industry to adapt to these new rules of engagement

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Global Economy: Mid-Year Assessment, What To Expect In Latter Half Of 2017

The four largest emerging economies - China, India, Brazil and Russia - have been expanding at the same time and the under-lying momentum in world trade growth remains fairly strong.

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All That’s Changing

“There is a clear incentive for everyone to be within the tax regime”

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Tech Trends: Snapchat For Grownups

Apple’s new Clips app for iOS allows businesses and individuals to add a dash of polish to their social videos

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The Deadly D: Demotivation

You can buy everything in the world but some things can never be bought - Character, Respect, Loyalty and Trust

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Online Video Marketing Will Have A Phenomenal 2017

The good thing about online content is that the audience will find the content. Whatever be the quantum of content or crazy data points, your audience will flock around the content as long as it has superb storytelling. Why?

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The Eco-Politics Of CPEC And India

Off late China-Pakistan relationship has emerged as an important development in South Asia, which must be closely watched. China-Pakistan Economic Corridor (CPEC) and linking of Gwadar Port is an ambitious strategic plan by Chinese 'One Belt One Road' project. With this, China is eying to address multiple objectives. The development of CPEC is major step towards projection of its power outside its borders and an expansion of its territorial supremacy, which is a latent desire

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Will Rahul Gandhi Retire After Losing Amethi In 2019?

Sutanu Guru makes an attempt to analyze the future of Rahul Gandhi and Congress

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The Little Green Steps For Health and Environment

Despite all the mechanisation, mankind is yet to invent a better and more environment friendly exercise for health and sheer joy than walking and cycling!

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Top 18 Social Advertising Predictions For 2017

Social media has already acquired over 2.3 billion users in a decade's time. A medley of stuff is expected to happen on social in 2017

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Demonetisation And Its Positive Effects On Digital India

Demonetisation is by far the single greatest positive disruptive move made in India that's worthy of entering textbooks for a significant reason - it is a move that has affected all subjects of the nation for better or worse

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The Golden Egg Of A Black Swan

In a globally interconnected economy, events move more quickly now than they did earlier, so the speed of crafting and delivering mitigation strategy is essential

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