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Latest Articles in Opinion

Incremental Or Maximal Reform Strategies?

The government must be ever watchful, must choose maximal reform strategy to incremental, if it has to make a difference.

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Collaborate or Compete: Choices for a meaningful Civil Service

The biggest strength of the civil service during the British, even later for a generation was the ‘civil service boys’ network within and also, outside the country which literally made them rock, individually and collectively.

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Dark Roast Double Shot: The Potential Effects of C-Suite Compensation

Compensation that is not linked to business reality finds its nemesis in the marketplace.

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Fifty-Fifty: Fade-Out For Brand Mahatma Gandhi?

Digitalisation of payments (and everything else) was impacting the use and exchange of currency notes – and reducing the OTS (Opportunity To See) of Brand Mahatma Gandhi.

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Artificial Intelligence Must Be More Responsible Than Humans

The rise of AI poses additional challenges not found in traditional systems.

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The Role of Creative technologists for Marketing 2.0 in 2020

Today’s creative technologists marry top-tier creative ideation with emerging technology to exceed marketing goals in a rapidly changing world.

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The Emergence of Contactless Customer Journey in a Post-Pandemic World

Brands are focusing on understanding the deep motivations of customers and creating experiences which fulfill the customer’s seen and unseen desires.

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Upcoming Festive Season - The Ray of Light for Fashion Retail

the Indian fashion retail is really upbeat about the upcoming festive season and hoping for skyrocketing sales to mark the recovery path for the industry.

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Indo-China relations: What Are The Probabilities Of war?

The situation is likely to normalize after a period of one year and if all remains well, the banned apps may also be back in operation in 2022.

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The rise of a new world order, in mobile technologies

Today is a golden opportunity for start-ups and smaller companies from emerging countries such as India and others to seize the moment, embrace the Open architecture initiatives in the wireless domain and create a newer eco systems of innovative and cost effective solutions for 5G and beyond.

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Facebook for Business

It has emerged as the go-to solution for start-ups and small businesses as the features offered make official Facebook pages work like a website – rather like a brand webpage.

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Effectively engaging with your audience during a pandemic

Use social channels that you haven’t tried earlier. Now is the time to be creative. Creativity thrives under constraints, they say.

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All You Need To Know About E-Invoicing From 1 October

E-invoicing is here to change the tax paradigm and will be benefiting business in the following manners:

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Lockdowns: Time to Re-Look

The imposition of a long spell of lockdown was a precautionary step against the pandemic and there should not be scope for complaint.

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FMCG sectors to show an upward growth if planned effectively during the Indian festive season

Tips that can help FMCG companies to create an enhanced growth trajectory this season

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