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Latest Articles in Opinion

Marketing is the New Sales

With the adoption of new-age technologies, digital integration, and reinventing marketing communications, it has become easier to determine how marketing is contributing to sales.

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Fashion & Lifestyle brands during the festive season

The accessibility of the digital shopping mediums along with the increased screen time on social media most brands are leveraging their e-commerce presence with a robust emphasis on relevant content on their social media handles.

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Using downtime to move your team towards a great future

Probably one of the best things you can do right now is to focus on the workforce – your employees. During the pandemic many organisations did not retrench its employees, rather they utilised the down time to re-skill and up-skill our employees to prepare the company for the new reality.

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Elegance And Ethics

A world stung by a virus is redefining many things, the billion dollar luxury market, among them. Read of how consumer choices are now guided not just by comfort, but also commitment to sustainability and ethics

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Did the drive for higher efficiencies make the system less resilient?

To create a balance will be to widen the thought process towards a more global efficiency across interacting systems rather than very localized efficiencies.

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Que Sera Sera- The Paradox of Value

To learn from the paradox of value principle, proposed by the legendary economist Adam Smith, which states that human beings do not value what they use and need most for life, such as water, but choose to pay highly for things that have no real use or value, such as diamonds

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COVID-19’s Impact: A New Look for the Luxury Industry

How can we bounce back stronger than ever? What will the luxury industry look like moving forward? The answer is - a lot more digital!

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Policymakers Must ‘Nudge’ To Create Impact

‘Nudging’ can be a double-edged sword. The message must be pragmatic, not Machiavellian. Policymakers must be prudent, promote and ensure ethical behaviour.

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Reading and Technology in 2020: Why writers are bypassing bookstores to find fans and community?

When people can’t meet in person, digital communities are providing new ways for people to interact, socialize and converse, whether they are exploring esports or taking their book clubs online.

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The Journey from Rasode mein Kaun tha to Boardroom mein kaun hai

With the explosion of smart phones, the insatiable need for diverse content has thrown open the floodgates for content creators of both genders but the impact on women creators has been significant. Never has there been more room for women in every department – be it content, casting or crew.

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Can Digital Marketing Replace Events?

While physical events may not go away completely, and humans being social animals would like to be out there and physically engage with people, I think this crises has shown us another way of using digital marketing to reach out the audiences in the form of online events and webinars.

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Google and Facebook, Amazon is coming to eat your lunch

So far, Google and Facebook have enjoyed the lion’s share in digital advertising. However, Amazon’s foray into the advertising space through Amazon Marketing Services and Amazon Media Group (later rebranded as Amazon Advertising) has made it a powerful contender to challenge Google and Facebook’s duopoly.

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Covid Tunnel Is Only A Filter: Learnings & Opportunities From 2020

Specific business categories like E-learning or E medicine that many thought would take some-time to be mainstreamed have been adapted to, in no time.

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Encouraging Rural Artisanship in Modern Times

As business owners, it is our responsibility to preserve the talent, beauty, and art that India has to offer. Businesses can help rural artisans and craftsmen by providing employment opportunities, offering facilities to sell their products in newer markets and enhancing their skills through skill development programmes.

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Stock Market Daily Updates: 7 Oct 2020

Some consolidation as far as Nifty future levels are concerned, technically, on the higher side resistance is placed at around 11707 – 11737 points of the immediate swing high and extend the up move towards 11808 levels amid stock specific activity ahead of the Q 2FY21 result session, while on the downside, major support exists at 11606 then 11577 points

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