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Latest Articles in Opinion

An Exciting Year That 2017 Will Be

Technology and its impact on work, play and life will continue to be central in 2017 as well but three things that will drive change ahead will be data, doing good & creativity

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Receptivity Of Medium, Message Or Messenger?

We certainly are fortunate to have witnessed this societal cornerstone; and we should be grateful to have lived in interesting times

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Beware Of The Sunk Cost Bias

The Sunk Cost Bias is what keeps investors clinging onto a losing investment just because they’ve already ‘held onto it for five years’ or average a stock all the way down to the depths of its grave, just because ‘they are committed to it now’

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The Good, The Bad, And The New

In the year 2016, many things happened. Some turned out great and some not so good. But in all, it was a year of change

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Nooring: A Good Crisis Is Almost Wasted

Demonetisation, for all its pros, was a tough time for all, and a great opportunity nonetheless. But did marketers make the most of it?

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Why Narendra Modi's Demonetisation Move Is Fading Out

The resounding applause received by Prime Minister Narendra Modi for unleashing a self-styled 'surgical strike on black money' through demonetization of currency has started fading out

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Advertising: Bright Youngsters Give It A Miss

If there is no unity in different disciplines within the agency, collective remuneration will drop, resulting in drop of passion and the happiness quotient

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As Trolls Took A Toll On Twitter

It has not been a good month for Twitter even as the company posted decent Q3 results, the reason being too many trolls and few suitors

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India All Set To Rewrite Diplomacy With UK

The implications of Brexit have indeed put Britain’s economic fate at stake, but India is all set to cash-in on the situation during the visit of Theresa May by rephrasing its diplomacy

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In Cyrus Mistry's Ouster, Whispers Of Political Intrigue

After losing the Singur court case, Cyrus Mistry became a spent force to deal with West Bengal Chief Minister Mamata Banerjee

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5 Common Mobile Mistakes Advertisers Should Avoid

Despite spending a humongous sum on mobile advertising, advertisers are not able to reap the desired results

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Erosion Of A Knowledge Medium

The offset to this is that all stations have the same substandard RJs who lack depth and vision, and only crave to be famous overnight

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What Next On The Indo-Pak Border

The Nawaz Sharif government can neither afford to ignore the army nor can it own terrorists that work in tandem with the Pakistan army in particular

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How 'Powerful' Companies & Brands Are Vanishing At A Faster Rate

Sutanu Guru takes a close look at how disruption is causing major havoc in the corporate world in recent years

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Global Competitiveness Rankings: Has India Really Improved

Sutanu Guru dives into some details of the Global Competitiveness Index to take another look at the Indian success story

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