Latest Articles in Opinion
Scrutinizing Your Shortfalls Can Be the Biggest Game Changer
Self-Scrutinizing the Shortfalls of the entrepreneur can be the biggest game-changer for the personal and professional growth of the business.
Read MoreMenace Of Post-Sales Discount
In this article, we shall analyze how the dealers have been forced to re-look and re-define completely their promotional strategy in relation to post-sale discounts.
Read More6 Reasons Why You Should Automate Your Manual Expense Management Processes
Here's how automating your manual expense system can be beneficial for your business
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Rise Of New Marketing Ambits That CMO's Can't Afford To Miss
he best way to do this is by moving beyond simple discounts or cash rewards, and instead offering custom, curated experiences that are unattainable through any other means.
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The Two-Track Indian Economy
There is of course a fifth element – the shadow economy, better known as the informal economy.
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Growth Of Organic Food Industry: A Phenomenon To Stay
The organic food industry which has already started booming will continue to prosper as there is still a lot of unexplored potential in the industry.
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The Challenges Ahead
In this issue of BW Businessworld, we look at the two successful IPOs — IndiaMART and Affle India — that came after the new government was sworn in, and try to decode the secrets to a successful IPO.
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Environmental Planning For Coal Mining
District collectors get swayed to push through and expedite major investments. They should, instead, be held squarely accountable for the compliance of all environment-related planning so that the surrounding human population remains unaffected, healthy and safe.
Read MoreCelebrate Hindi, Let it Grow Organically
As per the latest Census in 2011, 43. 6 per cent of the people speak Hindi, and the figure was 41 per cent in 2001, while it was 36.9 per cent in 1971.
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Modi, Shah: Vajpayee, Advani 2.0
Shah’s hardline image has achieved the impossible: just as Advani made Vajpayee look statesmanlike, Shah is doing the same for Modi. There’s little doubt that a succession plan has been drawn up by Modi and Shah in consultation with the RSS.
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How Can The Government Revive The Economy ?
The government needs to move beyond token measures and take bold and specific steps to boost demand. The author suggested the following measures:
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Artificial General Intelligence Is The Next Step In Machine Intelligence Journey
While benefits of AGI are obvious, its eventual transition to ASI may create machines that human may struggle to control. Humans will gain as long as their natural intelligence controls intelligence of machines.
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The Art Of Governance
The system to drive human behaviour to an acceptable level of compliance consists of carrot oriented rewards, recognition, positive peer pressure and ultimately employing the stick approach.
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Why The Need To Pivot To Data For Publishers
For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in Asia-Pacific in 2018, and 66 per cent worldwide. As Per reports, APAC will continue to lead global ad spend growth in 2019, contributing 42 per cent of the global increase and the dominance of Facebook and Google isn’t changing. Moreover, new threats seem to emerge daily, whether from Amazon or buzzy mobile-first players like ByteDance.
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