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Latest Articles in Opinion

How Performance Marketing is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Resuscitating Success Amidst COVID-19 Crisis With Intelligent Automation

The COVID-19 pandemic is only spurring it further as organizations realize the endurance and competitive capabilities that intelligent automation can grant to their operations & workforce.

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Preventing Counterfeits And Verifying Authenticity In e-commerce Marketplaces

Reducing counterfeiting is a joint effort across multiple stakeholders in the supply chain. The answer lies in greater visibility, traceability and transparency across supply chains from raw material to point of sale/use.

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COVID-19 Has Put India In A Pole Position

The new global leadership role is up for the taking and the countries those who sniff the emerging requirements are bound to lead the race.

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Is The Spotlight On You?

Understanding the Spotlight effect and how the illusion of transparency works can help you navigate otherwise challenging situations with ease.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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Are You Choosing Or Chasing?

There is so much fear, doubt, uncertainty, and conditional behaviour surrounding us that we unconsciously absorb through news, social media, chats, and our society.

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National Education Policy 2020: Challenges And Criticism

The policy aims to create a robust digital infrastructure in the education sector that ensures uninterrupted learning even during unprecedented circumstances.

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We Need To Re-weave Our Social Security Net

The policymakers must streamline, bundle schemes into a core set of flagship programs and provide the local authorities an element of choice and flexibility for effective implementation.

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Education Policy And The Ancient Wisdom

An essential part of the logic building was an understanding of mathematics, a study of numbers, shapes and patterns, rooted in science, astrology and even astronomy and their knowledge and learning.

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Trial By Fire

Ecommerce companies have notched up extraordinary growth with their innovative tweaks to their business models to offset the challenges posed by the pandemic

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The Disconnect Between Stock Markets And Real Economy

Economies should examine this disconnect between stock markets and the real economy and what it means for the future of human development.

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Future Of The Railway Sector: Welcoming Privatisation

The private passenger trains will be operating on the Indian Railway network, and the MOR has identified hundred origin destination pairs by grouping them into twelve clusters.

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When Crisis led to Consumer Safety: The Story of Cadbury

A key learning from this episode is that a food and beverage company’s responsibility of product quality and safety does not end with the product leaving its factory.

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Virtual Travel: Giving Wings To Fantasies

From the first commercially released 3D film, The Power of Love in 1922, it has taken a century of innovations to ‘Travel in Distance’. Without the fear of the virus!

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