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Latest Articles in Opinion

Rise Of New Marketing Ambits That CMO's Can't Afford To Miss

he best way to do this is by moving beyond simple discounts or cash rewards, and instead offering custom, curated experiences that are unattainable through any other means.

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The Two-Track Indian Economy

There is of course a fifth element – the shadow economy, better known as the informal economy.

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Growth Of Organic Food Industry: A Phenomenon To Stay

The organic food industry which has already started booming will continue to prosper as there is still a lot of unexplored potential in the industry.

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The Challenges Ahead

In this issue of BW Businessworld, we look at the two successful IPOs — IndiaMART and Affle India — that came after the new government was sworn in, and try to decode the secrets to a successful IPO.

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Environmental Planning For Coal Mining

District collectors get swayed to push through and expedite major investments. They should, instead, be held squarely accountable for the compliance of all environment-related planning so that the surrounding human population remains unaffected, healthy and safe.

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Celebrate Hindi, Let it Grow Organically

As per the latest Census in 2011, 43. 6 per cent of the people speak Hindi, and the figure was 41 per cent in 2001, while it was 36.9 per cent in 1971.

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Modi, Shah: Vajpayee, Advani 2.0

Shah’s hardline image has achieved the impossible: just as Advani made Vajpayee look statesmanlike, Shah is doing the same for Modi. There’s little doubt that a succession plan has been drawn up by Modi and Shah in consultation with the RSS.

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Out, Damned Foreigner

Assam’s register of citizens is a poisoned chalice .

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How Can The Government Revive The Economy ?

The government needs to move beyond token measures and take bold and specific steps to boost demand. The author suggested the following measures:

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Artificial General Intelligence Is The Next Step In Machine Intelligence Journey

While benefits of AGI are obvious, its eventual transition to ASI may create machines that human may struggle to control. Humans will gain as long as their natural intelligence controls intelligence of machines.

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The Art Of Governance

The system to drive human behaviour to an acceptable level of compliance consists of carrot oriented rewards, recognition, positive peer pressure and ultimately employing the stick approach.

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Why The Need To Pivot To Data For Publishers

For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in Asia-Pacific in 2018, and 66 per cent worldwide. As Per reports, APAC will continue to lead global ad spend growth in 2019, contributing 42 per cent of the global increase and the dominance of Facebook and Google isn’t changing. Moreover, new threats seem to emerge daily, whether from Amazon or buzzy mobile-first players like ByteDance.

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Climate Change And Rising Inequality Across Countries

Cooperation and coordination across global value chains have the capacity to actually reverse climate change by enhancing productivity through innovation-driven production processes

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The Rise Of Sustainable Architecture In luxury Real Estate

A growing niche of forward-thinking developers, architects and home-owners are disavowing the idea of blinding opulence like imported materials, imposing structural features and manicured gardens.

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The Silicon Valley Of Your Dreams

Starting your own firm is a very difficult job; both emotionally and physically. The given list is a very good starting point to build the Silicon Valley of your dreams!

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