Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Latest Articles in More

Tata Starbucks Launches Merchandise Delivery Service on Flipkart

Starbucks aims to extend the reach of the Starbucks Experience beyond the existing 12 cities where Starbucks currently operates and even in those cities where Starbucks does not have a store

Read More

Grant Thornton Bharat Launches Digital Transformation Arm DGTL

The new entity will help companies reimagine their digital future organisation and operating model, using emerging tech including intelligent automation, advanced data and information services, AR/VR, IoT, apart from integrating future skills.

Read More

Havas Creative bags creative mandate for Dabur Honey and its extensions, launches new campaign #CommittedToPurity

The idea behind the film was to build awareness around the topic of purity and to advise consumers to be more vigilant before they make a purchase

Read More

Bumble Adds New Features To Help People Communicate How They Want To Date As India Unlocks

Bumble’s recent study found that 78% of its community would be perfectly happy to meet up in person, although 69% are concerned about COVID 19.

Read More

India to have 100 unicorns by 2025: Rajan Anandan, President, TiE, Delhi-NCR

There was a dip in overall funding by 50% during the lockdown as compared to pre-COVID levels, around 40% of start-ups were negatively impacted, and 15% of Indian startups were forced to discontinue operations due to COVID-19.

Read More

Video, AR, Influencers, Vernacular & Messaging To Drive Discovery of Brands, Shopping and Celebrations This Festive Season

One of the key takeaways from Facebook's Festive Playbook is that irrespective of whether consumers select offline or online channels for purchase, they are now discovering and engaging with brands on their smartphones, a key consumer behaviour trend that brands will need to build for in the run up to Diwali and beyond.

Read More

Coolpad Rolls Out Cool 6

Coolpad plans to launch another model by December end and plan to enter the accessories market by March next year

Read More

How consumer behavior is changing during Covid-19 pandemic

The customers themselves are adhering to norms that are gradually making the shopping and selling experience hassle free and more streamlined. The shift in the consumers’ attitude is a welcome change for sure.

Read More

Lack Of Handwashing With Soap Puts Millions At Increased Risk To COVID-19 And Other Infectious Diseases

UNICEF and WHO launched the Hand Hygiene for All initiative to support the development of national roadmaps to accelerate and sustain progress towards making hand hygiene a mainstay in public health interventions.

Read More

HAVAS ESTABLISHES DEDICATED CUSTOMER EXPERIENCE NETWORK

Havas CX brings together 1200+ specialists in digital transformation, eCommerce, customer experience design and customer acquisition and engagement under one collaborative umbrella brand

Read More

Hyderabad Records Highest New Residential Launches In Q3 2020: JLL

India’s residential market was more active in Q3 2020 with sales increasing by 34% versus Q2 2020. Mumbai accounted for 29% of the total sales in the quarter, while 22% of sales was contributed by Delhi NCR.

Read More

AAAI issues statement on the Tanishq ad controversy

There is a consensus among all allied bodies and The International Advertising Association (IAA) India Chapter and The Advertising Club also support this

Read More

Gem & Jewellery Trade Show Dons A Digital Avatar

IIJS Virtual from October 12-16 expected to give much-needed momentum to the industry

Read More

Samsung India Announces Mega Offers On Wide Range Of Smartphones & Home Appliances On Samsung.com

Get up to 60% off on a range of Galaxy smartphones, accessories, wearables, TV & home appliances in addition to exciting cashback offers.

Read More

Amalgamated Plantations Launches Digital Film to Celebrate the ‘Emotion Called Kolkata’

While the campaign will be promoted digitally, it has also displayed strategic placements in outdoor hoardings to reach consumers.

Read More