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80% Of Snapdeal’s Diwali Shoppers Chose Regional & Local Brands

The impact of this was visible in the choices made by buyers - 80% of whom chose a regional or a local brand for their Diwali purchases vis-a-vis 20% who opted for national & international brands. The comparable percentage was 65% & 35% respectively last festive season.

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JOHNSON’S® Baby brings the new Cottontouch® in India

Conceptualized by DDB Mudra Group, the TVC is a cluster of sequences where a mum bonds with her baby by using the new Cottontouch® range

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43% of brands and marketers in Asia- Pacific are still finding ways to measure and optimize business: GfK Survey

COVID-19 has presented marketers with challenges such as reduced budgets, evolving marketing mix, changing priorities and measuring marketing ROI. Since the pandemic outbreak, 73% have reduced their marketing budgets. Of the 61% indicating a shift in KPIs and how they measure it.

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Qualcomm and Jio Align Efforts on 5G

Qualcomm Technologies and Jio also announced that they achieved over a 1 Gbps milestone on the Jio 5GNR solution, leveraging the Qualcomm® 5G RAN Platforms.

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Rapido collaborates with TVF’s The Screen Patti for its all new sketch ‘When You Can’t Say No’

Rapido, has collaborated with The Viral Fever's The Screen Patti (TSP) to promote TSP’s newly launched sketch ‘When You Can’t Say No’, that talks about people who can’t say ‘No’ even to the most trivial of requests made to them.

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Aisle Unveils 'Rooms' - A Way For Singles to Interact-Before-Matching Through Live Streaming

Individuals can interact-before-matching by hosting a Room and beginning a 5 Minute audio conversation with other platform users.

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PUMA and Mumbai City FC Sign Long-term Strategic Partnership

PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season.

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JSPL Produced Rails For High-Speed Corridors Approved By Indian Railways

Research Designs & Standards Organisation (RDSO) has approved the newly developed 60E1 1175 Heat Treated (HT) Rails of Jindal steel and power limited.

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Hiring Activity Indicates 30% Decrease In Q2 2020: SCIKEY Data

SCIKEY’s latest data shows a sign of revival in the IT and IT Services sector in Q2 2020 as compared to Q2 2019. IT and IT service sector are huge employers and hiring is picking up in this quarter.

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Sanjeev Kapoor joins hands with Knorish to launch India’s first celebrity online culinary academy

The academy offers a wide range of exclusively-curated online courses that include teaching essentials behind launching and growing a food business, making immunity boosting recipes, and creating restaurant-quality dishes and home-style delicacies from one’s home kitchen.

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Cyber awareness is the key to safe online shopping

Fortinet advises shoppers to go the extra mile and implement safe practices to enjoy a happy and secure shopping this festive season.

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ACKO Partners with Finserv MARKETS to offer car and bike insurance

This partnership will further help us demonstrate distribution of insurance products using data & technology as the key levers.

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Havas Group India unveils results of Meaningful Brands® 2020 Study: COVID edition

India identified as one of the most optimistic countries in APAC, with 53.3% consumers showing overwhelming optimism towards country’s economic growth

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Rebel Foods entrusts DCMN with Sweet Truth performance TV campaign

Sweet Truth is the fourth brand from the Rebel Foods ecosystem that DCMN is onboarding. The two companies are already working together to grow the Behrouz Biryani, OvenStory and Faasos brands.

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