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Latest Articles in Marketing World

Pomelo Digital wins Dr. Morepen’s digital mandate

Dr. Morepen will continue to add products, that have been designed using a combination of nature and science, bringing together the best natural ingredients with the latest scientific and pharmaceutical knowledge.

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5 Steps For Marketing Management Students To Boost Their Career In Online Marketing.

The leading platforms to learn Online Marketing after making payment are Reliable soft Academy, Click minded Digital Marketing Course, Udemy Digital Marketing Course, Digital Marketing Certified Associate Certification Training, Udacity Digital Marketing Course etc.

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Bring Consumer Closer With Experiential Marketing/ It's Not About Advertising. Make Experiences.

Experiential marketing is moving the needle for brands across the globe; by directly engaging customers, inviting them to actively experience brands in-person rather than putting them in the role of a passive observer as happens in traditional marketing campaigns.

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AD Infinitum:#Borenomore, Says Faasos

Faasos decision to engage in a ‘traditional’ media campaigns towards attracting new consumers is interesting.

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Standpoint: Advertising And Your Business Outcomes

While brands work towards digitising their business, it is imperative to understand the impact of their TV advertising on the digital signals like search volumes, site visits, transactions and app downloads.

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Misdirection .

Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

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Strategy For The Short Term by Dheeraj Sinha, MD for India & CSO for South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.

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Embracing Change In Covid World

As good ships are built to bear the storm, similarly a good marketing strategy goes a long way in withholding trust among existing consumers as well as winning new hearts.

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New Normal Calls For New Strategies, Understanding Marketing Needs In 2020

InMobi report deep dives into top trends based on a survey of senior marketing and media leaders across India and Southeast Asia.

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How Performance Marketing Is Reinventing Marketing ROI?

Being a comprehensive online advertising strategy, performance marketing offers a win-win opportunity to the retailer and affiliate that results in performance-based high-ROI.

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Indian Consumers Experience A Fundamental Change In Behavior Driven By Health, Privacy & Hyper-localization: EY Report

As the country moves to the next and beyond horizon of the pandemic, the study cites that a large part of the population will continue to remain cautious, with most transactional activities like shopping in a mall, travelling, eating out, going to the theatre etc. continuing to be at halt.

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“An Ecosystem Of Digital Tools Needed For Sales Force”

In this interview with BW Businessworld, Shiv Ranjan, Head, Application Development, Sun Life Asia Service Centre India, observes some of the changes that technology has brought in, and that has in turn impacted the sector itself.

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Five Qs To Britannia Marketing Boss On Women Entrepreneurs

Vinay Subramanyam, the head of marketing at Britannia Industries speaks on the company’s initiatives to engage homemakers by recognising business starting skills

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Content-Led Marketing Strategies Are More Effective Than Ever For Brands: WARC Report

Highlighting key content strategy trends for effective marketing, the report provides actionable insights for brands and agencies to drive business success.

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Cheil India appoints Sourav Ray as Chief Strategy Officer

Ray looks forward to helping clients integrate the idea of the brand with the digital reinvention of people and businesses to tell great stories.

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