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Latest Articles in FMCG

Parag Milk Foods Launches Premium Milk Brand ‘Pride Of Cows’ In Delhi; Worth Rs 120 Per Litre

The company aims to double the Pride of Cows revenue with a high double digit growth in the next two years

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MS Dhoni To Endorse Officers Choice Blue Snacks, New TVC Campaign Launched

Officers Choice Blue Snacks has launched its new TVC campaign featuring Mahendra Singh Dhoni.

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FMCG: Lighting Up The Cash Registers

GST concessions, eclectic consumer preferences and rising marketing budgets have boosted FMCG sales this festive season

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Modi Naturals Enters Ready-to-cook Food Segment With Pipo

The brand has now set its eyes on capturing traditional taste buds with its brand new flavour ‘Desi Cocktail

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KOSH Launches ‘Roti Donation Drive’ On World Food Day

KOSH will collect all the proceedings received from 260 plus Big Bazaar stores and will donate KOSH atta worth the same amount that has been collected to the NGO

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India's Milk Powder Exports To Surge On Subsidies, Dampen Global Prices

The rise in shipments from India could weigh on global SMP prices that have more than halved in four years due to surplus supplies

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GO Cheese To Add New Products In Its Portfolio

From just one dairy farm 25 years ago, Parag Milk Foods has a diversified dairy products portfolio today

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“Regional Flavours Are Extremely Important”

India seems like a full continent therefore PepsiCo will have to increase market penetration for growth, Ahmed El Sheikh, a PepsiCo-veteran and the new President and CEO of PepsiCo India, tells Ashish Sinha

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Patanjali Gets UP's Nod To Give Land To Subsidiary Firm To Set Up Food Park

Patanjali wanted to transfer 91 acres of this land to its subsidiary, Patanjali Food and Herbal Park Noida, for setting up a mega food park

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Sanjiv Mehta: Focus Is On The Bigger Picture

HUL neither gets hugely euphoric with a great quarter nor massively dismayed with a modest one. This keeps it on its toes

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Coca Cola Enters Two New Categories Of Health Drinks

The company marks an entry into new categories of enhanced hydration and nutritious dilutables

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FMCG: From Mixed Reactions In The Last FY To Expectations From This Year’s Budget

The FMCG (Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG)) industry is the backbone of equity and human resource markets nationally

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McDonald's Challenges HC Order On NCLT Show-cause Notice

The petition has been sent to the Acting Chief Justice who will now decide which bench should hear the matter

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What FMCG Sector Had For Graduates In 2017?

Being aware of about the purpose and values of the company as a part of preparation will help in building a strong correlation and bonding even before you apply

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