While graduating from the College of Business Studies, Delhi University, in 1990, Dhirendra Kumar discovered he had free time after classes. An avid collector of newspapers and magazines for nearly five years, Kumar used that time to put the publicly available information and data he had accumulated into neat Excel tables. After all, in a world before the Internet, mobile telephony and cable TV became the norm, access to information and data was primarily from the printed word.
The seed of the redBus idea was sown on Diwali, four years ago, when Phanindra (Phani) Sama, then a techie at Texas Instruments, desperate to buy a bus ticket to his hometown Hyderabad from Bangalore was turned down by every bus agent. Sama figured there was an immediate and glaring need to provide consumers the convenience of booking a ticket on the internet. The objective was two-fold — to ensure that bus travellers do not have to leave the confines of their comforts to book and get tickets when they need them the most.