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Latest Articles in Durables

Full Paisa Vasool Sale By Reliance Fresh And Smart Is Back

The January 2020 edition of Full Paisa Vasool sale is backed by a 360-degree campaign in Hindi and regional languages across mediums including TV, print, radio, BTL and digital platforms.

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KitchenAid India Launches Its First Experience Store In India

All the appliances showcased at the store are designed with ease and ergonomics in mind, KitchenAid’s chic and sturdy metal structures come in a wide range of signature colours, known for their placid and versatile performance – the Stand Mixer has its unique ‘planetary’ motion and the powerful 10-speed motor.

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Focussed On Growing Share In Premium Notebook Segment: HP

Technology major HP has said it is focussing on expanding its share in the premium notebook segment in India that is growing at a faster pace than the overall laptop market

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BPL | The Death Of A Brand, Rebirth Of A Lovemark

At its peak, the company had some 28 factories and 9,000 employees. BPL’s products came to be known in the market as tech- savvy and durable, thanks to its technology collaboration with Japanese technology major Sanyo

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Google CEO Sundar Pichai Backs Apple In Battle Over Unlocking Terrorist's iPhone

Backing Apple in its battle with FBI, the Indian-American CEO says forcing companies to enable hacking could compromise user's privacy

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Carlsberg CEO Cees 't Hart Aims To Strengthen Position In India

Says India is like many countries in one country and the company has been able to get into number one and number two positions in some states

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