Case Study - Latest News, Analysis, Opinion

Responsible retailers should ensure the customer is made aware of the products they are buying, writes Murali Krishnan

Case Study: Money In Your Confusion

Manufacturers and retailers must educate the customers about their products. But they usually do not do that

Case Study: Know Not What I Eat

“The food industry profits from providing poor quality foods with poor nutritional value that people eat a lot of ” — Dr Mark Hyman, American physician, scholar and an NYT bestselling author

Case Analysis: Slippery Marketing

Saying that an oil is good for health is fine, saying that it is good for your heart needs some serious support, writes Sachidanand Madan

Case Analysis: Consumer Dialogue

To connect with the consumers’ heart, brands have to say it from their heart. That’s what builds the strongest brand value, writes Prakash Nedungadi

Case Analysis: Facts About Fats

Doctors recommend adopting an eating pattern that is lower in saturated fats and higher in MUFA/PUFA content, writes Dr Rakesh Gupta

Case Study: An Unfit Fitness Plan

Pradeep Carvalho walked towards his car in the parking bay of Purple Global School. At the exit reception he was joined by Dr Ved Bhuller who had analysed his son, Naitik’s case and given the school some sound advise about their sports programme.

Case Analysis: The Weekend Warrior

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There are no quick fixes to getting fit. A consistent approach towards fitness is critical to good health, writes Dr Raju K. Parasher

Case Analysis: Common Sins And Fitness

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A sensible 360-degree schedule is critical to easing back into physical activity after a gap, writes Rahul S. Verghese

Case Study: A Player, A Coach, And A Physical Therapist

“Discipline is choosing between what you want now and what you want most” — Augusta F. Kantra, co-founder and facilitator of CALM (Creating Awareness — Living Mindfully)

Case Analysis: A Perilous Journey

Sports has now become highly competitive and, more importantly, a commodity with money to be made, writes Dr Raju K. Parasher

Case Analysis: The Gardener And The Sapling

A more robust ecosystem with coaches, psychiatrists, physiotherapists and PTMs for sports will help all students enjoy and excel in sports, writes Rahul S. Verghese

Case Study: A Plan For Mukesh

“Young men need to show women the respect they deserve and recognise sexual assault and to do their part to stop it.” — US President Barack Obama

Case Analysis: Give A Second Chance