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Latest Articles in Case Study

Case Analysis: Blind-sighted By An Elephant

Mount the elephant and guide it in a coherent business direction: Don’t allow its bulk to hide the way ahead!

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Case Study: Can You Trust That E-tailer?

“As far as the customer is concerned, the interface is the product” — Jef Raskin, who started the Macintosh project for Apple

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Case Analysis: Standard Op Procedures

Security threats are evolving, complexities are increasing and the solutions need to be constantly updated

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Case Analysis: CRM Is For Customers

There is no doubt about it – prescott’s customer relationship management has turned into a pure case of ‘mismanagement’

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Case Study: Technologically Unready

“The real problem is not whether machines think but whether men do” — B. F. Skinner, Social Philosopher

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Case Analysis: Intensity Of Technology

Techniques, metrics and best practices exist. What is needed is the organisational will to implement them

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Case Analysis: Pedal On The Metal

When you spend on IT, you need have a sense of direction, a proper roadmap for implementation and it is imperative to have a clear matrix that will define the success of IT investments

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Case Study: From The Debris Of Devastation

“[Disaster] refocuses us in a very intense way… [...] people behave better than in ordinary life and [...] people find the meaningful role of deep social connections and see their absence in everyday life.” — Rebecca Solnit, author of A Paradise Built in Hell in an interview to TIME

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Case Analysis: One of Us

It is necessary for us to work towards collective resolution, else the flames of our conflict cannot but burn or singe all those around us

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Case Analysis: Bas Karte Hain!

Kashyap, Jimmy and Varun should start talking this new language of hope not just among themselves but with everyone down the line

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Case Study: Is That Your Ego?

When nails grow, we cut our nails, not fingers. When EGO rises, cut EGO, not relations — Anonymous author

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Case Analysis: Perceptions & Management

As we have seen in this case study, the organisation’s success is closely linked to the effectiveness of collaborative team work without which managers would be working at cross purposes, writes Ritu Mohan

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Case Analysis: Attentive Leadership

While it is human to make errors in judgement, Kashyap has erred in passing public judgement on Varun, writes Anu Oza

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Case Study: Of Pointless Panga-S and Perfect Punches

“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” — Mark Baynes, former global CMO, Kellogg

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Case Analysis: To Buy or Not To Buy

Elwoods’s team is happily fantasising about how to handle the brand Rani after the buy, writes Vivek Sharma

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