Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Latest Articles in Case Study

Case Analysis: CRM Is For Customers

There is no doubt about it – prescott’s customer relationship management has turned into a pure case of ‘mismanagement’

Read More

Case Study: Technologically Unready

“The real problem is not whether machines think but whether men do” — B. F. Skinner, Social Philosopher

Read More

Case Analysis: Intensity Of Technology

Techniques, metrics and best practices exist. What is needed is the organisational will to implement them

Read More

Case Analysis: Pedal On The Metal

When you spend on IT, you need have a sense of direction, a proper roadmap for implementation and it is imperative to have a clear matrix that will define the success of IT investments

Read More

Case Study: From The Debris Of Devastation

“[Disaster] refocuses us in a very intense way… [...] people behave better than in ordinary life and [...] people find the meaningful role of deep social connections and see their absence in everyday life.” — Rebecca Solnit, author of A Paradise Built in Hell in an interview to TIME

Read More

Case Analysis: One of Us

It is necessary for us to work towards collective resolution, else the flames of our conflict cannot but burn or singe all those around us

Read More

Case Analysis: Bas Karte Hain!

Kashyap, Jimmy and Varun should start talking this new language of hope not just among themselves but with everyone down the line

Read More

Case Study: Is That Your Ego?

When nails grow, we cut our nails, not fingers. When EGO rises, cut EGO, not relations — Anonymous author

Read More

Case Analysis: Perceptions & Management

As we have seen in this case study, the organisation’s success is closely linked to the effectiveness of collaborative team work without which managers would be working at cross purposes, writes Ritu Mohan

Read More

Case Analysis: Attentive Leadership

While it is human to make errors in judgement, Kashyap has erred in passing public judgement on Varun, writes Anu Oza

Read More

Case Study: Of Pointless Panga-S and Perfect Punches

“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” — Mark Baynes, former global CMO, Kellogg

Read More

Case Analysis: To Buy or Not To Buy

Elwoods’s team is happily fantasising about how to handle the brand Rani after the buy, writes Vivek Sharma

Read More

Case Analysis: Get Into The Cockpit!

No one is in charge and everybody is in charge. Nobody knows what is right, so everybody knows what is right, Debabrata Mukherjee

Read More

Case Study: Come, Meet Rani

“True cultural connection is the Holy Grail for brands if they want to create an enduring emotional relationship with people.” — Adam Chmielowski

Read More

Case Analysis: Immerse Then Sell Strategy

Instead of saying buying Rani is the only option, also demonstrate why other options are weaker in outcomes, or less likely to succeed, writes Shireesh Joshi

Read More