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Case Analysis: Create The ‘Aah!’ Experience

The general response to demonetisation, which is almost always an elitist one, is that we should look at the move as being ‘transformational’. Almost everybody has access to a Jan Dhan account and the proliferation of e-wallets on mobile phones actually addresses the question of whether at all we need to hold cash

Case Analysis: Fix The System

Mohit Charnalia

Case Study General Management

Money in the bank has a psychological effect. We are familiar with the sense of well being that comes from a healthy bank balance. Will we have that same sense if we are not certain of accessing our money whenever we want to?

Case Analysis: A Bolt From The Blue

Gopal Naik

Case Study General Management

Poor quality education facility and support systems fail to provide the experience that help in acquiring knowledge, skills and attitudes that are conducive to social participation; hence rural youth are ill-prepared

ATMs: The Sweat Behind The Scenes

Meera Seth

Case Study General Management

“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty

Case Analysis: A Moment Of Reincarnation

K. Srinivas

Case Study General Management

This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!

Case Analysis: Money Matters

N. Kamakodi

Case Study General Management

Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down

Whose Logo Is It, Anyway?

Meera Seth

Case Study Marketing

Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant

Case Analysis: Is Vinayak Posturing?

V. Rajesh

Case Study Marketing

There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal

Case Analysis: Brands Are Not Holy Cows

Vivek Sharma

Case Study Marketing

Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders

Case Study: That's My Logo You Changed

Meera Seth

Case Study Organizational Behavior

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

Case Analysis: Cart Before Horse

Vivek Sharma

Case Study Organizational Behavior

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

Case Analysis: Fixing The Logo? Think Again

Kamal Julka

Case Study Organizational Behavior

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

Case Study: How We Think Of Women

Meera Seth

Case Study General Management

“This is the voice of compromise. This is the voice of a woman's silence, of every inappropriate expectation from her. This is our voice. Now let her speak. Ab Samjhauta Nahin, Now no compromise…” — Amitabh Bachchan Unblushed

Case Analysis: Tip Of The Iceberg

Gautama G.

Case Study General Management

Education is supposed to make you think and question, ads to make you consume, buy, enrich the seller, or a faceless corporation, for whose actions of omission and commission no one can be held accountable