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Latest Articles in Case Study

Case Analysis: Align Your Plan

Gigil should engage with the mall team and understand their long-term plans

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Case Study: To Be Or Not To Be In A Mall

“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett

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Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

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Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

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Case Study: Store Big, Mall Bigger

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

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Case Analysis: The Retail Conundrum

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

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Case Analysis: Mass Versus Premium

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

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Case Analysis: Location Is King

Merely being present in a mall is not enough. Ensure location within the mall is also right

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Case Analysis: Blaming The Pitch

It is time to focus on tuning the game to the playing conditions

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Mind The Gap

“The art of communication is the language of leadership” — James Humes, author and former presidential speechwriter

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A Case For Dharma

Madhav’s dharma is to ensure his choices are not inimical to basic ethics

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We Are Part Of The Environment

Madhav needs to consciously make efforts to bring the relevant gunas to the fore in his behaviour

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Case Study: Leading The Mind

“When we avoid the responsibility for our own behaviour, we do so by attempting to give that responsibility to some other individual or organisation... We then give away our power to that entity” — M. Scott Peck, American psychiatrist

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Case Analysis: Do Not Prejudge

To make selection decisions on the basis of 360-degree feedback would be inappropriate

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Case Analysis: Dramatic Change

Does Shamsher expect Madhav to change through a few sessions of coaching?

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