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Latest Articles in Case Study

Case Study: From Mill To Mall To Sprawl

“Somewhere along the way America became a giant mall with a country attached” — Ben Fountain, Billy Lynn’s Long Halftime Walk

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Case Analysis: Retail Reality

A brand needs to drive business to its store. Just being in a good mall is not enough

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Case Analysis: Mall-nomics Decoded

Gigil should leave no stone unturned in reaching out to its potential mall customers

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Case Analysis: Align Your Plan

Gigil should engage with the mall team and understand their long-term plans

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Case Study: To Be Or Not To Be In A Mall

“Your premium brand had better be delivering something special, or it’s not going to get the business” — Warren Buffett

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Case Analysis: ‘Kitney Footfall The?’

What distinguishes a good mall from others is the mall management’s positive approach to its shoppers

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Case Analysis: Good Company

Location and creating the right aura is a critical part of a brand’s success

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Case Study: Store Big, Mall Bigger

“An undiscovered genius has no value in the marketplace.” — Bernard Kelvin Clive, personal branding coach and brand strategist

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Case Analysis: The Retail Conundrum

Zero visibility indicates a breakdown of ‘partnership- based communication’ between mall and brand

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Case Analysis: Mass Versus Premium

StratNext’s biggest dilemma here is whether the brand should be regarded as ‘massmarket’ or ‘prestige’

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Case Analysis: Location Is King

Merely being present in a mall is not enough. Ensure location within the mall is also right

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Case Analysis: Blaming The Pitch

It is time to focus on tuning the game to the playing conditions

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Mind The Gap

“The art of communication is the language of leadership” — James Humes, author and former presidential speechwriter

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A Case For Dharma

Madhav’s dharma is to ensure his choices are not inimical to basic ethics

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We Are Part Of The Environment

Madhav needs to consciously make efforts to bring the relevant gunas to the fore in his behaviour

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