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Latest Articles in Case Study

Case Analysis: Legally Right Or Morally Correct

Organisations need a leadership that balances emotions with facts, firmness with fairness, and punishment with an opportunity to reform, writes Shanthi Naresh

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Case Analysis: Case Go Beyond Leadership

If you are in a decision-making position in an organisation and you are wondering what you can do, please define violence for your organisation, writes Dr Achal Bhagat

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Case Study: Benign At Work, Violent At Home

“We need more men with the guts, with the courage, with the strength, with the moral integrity to break our complicit silence and challenge each other and stand with women and not against them” — Jackson Katz, co-founder of Mentors in Violence Prevention (MVP), TED Talk 2013

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Case Analysis: Empathy, Not Apathy

Duwell is to be judged, not by the outcome of its findings but by how it acted to arrive at a finding, writes Somasekhar Sundaresan

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Case Analysis: Modern Day Pied Piper

Create platforms at work place that provide opportunities for employees and families to speak up and seek support, writes Anjali Byce

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Case Analysis: A Matter Of Values

Firuza could help Sarla as an individual but the same actions done by her as HR manager could be seen as an interference in an employee’s personal life, writes Viju Parameshwar

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Case Analysis: Without Bias

Foreign models used carefully could be meaningful and add value to the brand. But blind usage could end in alienating consumers, writes Madhukar Sabnavis

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Case Analysis: We Are Ready For It Now

Is the use of foreigners in advertising just lazy marketing? Continuing use of foreigners in advertising shows that it is working somewhere, writes Vivek Sharma

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Case Study: Hiding In The Grey Area

Kerson Naik and zara abbas walked out of the yoga class mechanically. Urgently switching on their phones, they fell headlong into a world they had shut off for 45 whole minutes. As normalcy returned, they took the overbridge to the next building and thence the lift up to their office on the 23rd floor.

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The Global Indian

It isn’t so much about Indian or foreign anymore, so much as whether you are part of the global set or not, writes Venkatagiri Rao

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The ‘Colour’ Conundrum

With India standing out stronger in the global markets, we should market our “Indianness” more happily, writes Prachi Tiwari

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Alienating Or Aspirational?

Clients wish to capitalise on the ingrained belief that international products are better, especially in the area of technology, cosmetics and fashion, writes Ashu Sabharwal

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There Is A Gora In My Ad

Be Yourself. Everyone else is taken — Oscar Wilde A look at Indians' affinity for foreign brands and gloabal branding.

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