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Latest Articles in Case Study

Case Study: Where Has All The Money Gone?

“In my experience, poor people are the world's greatest entrepreneurs. Every day, they must innovate in order to survive. They remain poor because they do not have the opportunities to turn their creativity into sustainable income” — Muhammad Yunus, Nobel Peace Prize winner and founder Grameen Bank

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Case Analysis: Create The ‘Aah!’ Experience

The general response to demonetisation, which is almost always an elitist one, is that we should look at the move as being ‘transformational’. Almost everybody has access to a Jan Dhan account and the proliferation of e-wallets on mobile phones actually addresses the question of whether at all we need to hold cash

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Case Analysis: Fix The System

Money in the bank has a psychological effect. We are familiar with the sense of well being that comes from a healthy bank balance. Will we have that same sense if we are not certain of accessing our money whenever we want to?

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Case Analysis: A Bolt From The Blue

Poor quality education facility and support systems fail to provide the experience that help in acquiring knowledge, skills and attitudes that are conducive to social participation; hence rural youth are ill-prepared

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ATMs: The Sweat Behind The Scenes

“Changes are products of intensive efforts” — Muhammad Yunus in his 2003 book Banker to the Poor: Micro-Lending and the Battle Against World Poverty

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Case Analysis: A Moment Of Reincarnation

This unexpected derailing may just be the right medicine a startup company needed in its quest to become great!

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Case Analysis: Money Matters

Nachiket to reevaluate the strategy of his line of business as the cash withdrawal pattern will change. It means number of bank owned ATMs in the market has to come down

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Whose Logo Is It, Anyway?

Case Study: “The customer’s perception is your reality” — Kate Zabriskie, Customer Experience Consultant

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Case Analysis: Is Vinayak Posturing?

There are multiple dimensions to this situation and one which has not been mentioned. It could very well be that Vinayak Morro is uneasy/ uncertain about the loyalty of the team and has a strong suspicion that their loyalties still lie with the earlier owner, Nandalal

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Case Analysis: Brands Are Not Holy Cows

Whatever is the business strategy and its resultant brand implications, there are ways to go ahead in a manner that will result in committed action across all stakeholders

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Case Study: That's My Logo You Changed

“Our dilemma is that we hate change and love it at the same time; what we really want is for things to remain the same but get better” — Sydney J. Harris

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Case Analysis: Cart Before Horse

Farm-o-maid is a classic case of acquiring a business and rushing to change the first thing you could change most easily. You acquire a business and have a vision to make it bigger and better

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Case Analysis: Fixing The Logo? Think Again

A consistent brand should instill confidence rather than engender confusion. Consistency protects your investment, your winning formula, your message, your reputation, your equity

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