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Know About The Vehicles Which Serve You Lip Smacking Dishes

The food trucks are customised commercial vehicles which come in different sizes. A customised food truck’s cost might vary between Rs 5 lakh to 12 lakh depending on its size and type.

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Book Extract: Fixing The Economy With Demonetisation

Demonetization exposed for the first time the dark underbelly of unaccounted for money in the country and the reasons behind the high levels of economic disparity, writes Mahurkar

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What It Takes To Start A Food Truck Business

The average cost of starting a food truck business in India is between Rs 10 lakh to Rs 20 lakh, depending on what type of vehicle you have and what you are selling.

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Things To Know Before Starting A Food Truck Business

Food trucks are an everyday affair for people abroad, but in India, the concept is in its nascent stage. They are becoming popular and famous with each passing day.

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Three Years Of Modi Govt: Tourism Sector

Growing international tourist arrivals and local tourists — eager to experience incredible India — indicate the positive turn the sector has taken

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Book Review: Knowing How To Make A Difference

The beauty of this book is that it discusses a variety of angles — positive and otherwise — and gives appropriate examples at every point

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Journey Of An Entrepreneur

The book has been divided into four phases, each portraying a phase of Lekhi’s life and each phase is detailed under several chapters. Lessons learnt from her experiences are mentioned at the end of each chapter

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Is Helion Backed RailYatri The Highest Installed Travel App In India?

Rahul Chandra, Managing Director, Helion Venture Partners speaks on how RailYatri has achieved positive unit-economics and monetised business

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Book Review: Applying Tech

This book by Professor Sunil Mithas is a great read for leaders and business users who are lost in the maze of digital transformation

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Book Review: Legendary Hero

The book chronicles the major events from the end of the Mughal era to the colonisation of India by Europeans and focusses on the Indian freedom struggle, fought not just in the Indian subcontinent but in various places from the West coast of America to the powerful capital cities of Europe, Burma and Japan and the focal centre of India

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Book Review: Choosing A Brand

The book tells us how desire is a constantly evolving sentiment, however, there are basic sources that are said to instill desire for a brand — sensuality, surprise, authenticity, meaningfulness and social identity

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‘Rising Star: The Making of Barack Obama' A New Book Of Controversy

This nine-year long researched tale have stirred major controversy around Obama’s life before he was elected as the President of United States. Interesting and contrasting reviews and comments flooded social media late last week

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‘Chip’ Off The Old Block

Marketers need to discover some obvious facts about old products

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