In the battle for market share, washing dirty linen in public — on television that is — is an accepted tactic
The company expects 25 per cent revenue growth in FY11
The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India
Fourteen brands, one market. Indian telecom is set for an escalating price war — and a new challenger
In the wake of the slowdown, Indian consumers have become more value conscious, but the market is far from being saturated
HUL and P&G are considered ‘dream’ companies for a majority of the B-school students
Tatas’ water purifier will break new ground in marketing
Why the government’s ban on flexible packaging might not succeed
Brand builders have now entered a new play zone
Rural market can be the economy’s next growth driver
