2 January 2010

Trimming The ‘Extras’

Companies have cut charity funds, but there are exceptions

26 December 2009

What A Non-Event!

The Corporate Week saw no policy announcement or serious discussion

24 October 2009

Economics And Ecology

Two books that talk about economical economics and evoking ecological consciousness in the corporate sector

25 September 2009

Case Study: Mindless Branding, Heartless CSR

The price of greatness is responsibility — Winston Churchill

25 September 2009

Analysis: Mixing It Right

It’s better to avoid mixing unrelated issues in targeted marketing communications

25 September 2009

Analysis: Social Realisation

CSR is not charity. It is a duty. And it is certainly not a branding exercise

11 July 2009

Case Study: A Bit Of Struggle, A Lot Of Character

I am yet to hear a man ask for advice on how to combine marriage and a career — Anonymous

Double-Digit...

A faster-than-expected economic pickup may pressure RBI to raise key rates by at least 25 bp
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