28 August 2010

Business Of Carbon Discredits

In 'Green Gone Wrong' Heather Rogers presents a well researched account of the truth about green products ; how they are increasing consumerism instead of mitigating environmental crises

27 August 2010

'Shopping Isn't Voting, It's Shopping'

Author of 'Green Gone Wrong' Heather Rogers talks about the dynamics of green technologies and the crisis the world actually faces today

12 June 2010

The Upside Of Irrationality

Dan Ariely shows how irrational choices determine positive outcomes in your personal and professional lives

5 June 2010

The Invisible Gorilla

Authors Christopher Chabris and Daniel Simons, both psychologists, deconstruct the functioning of illusions in everyday life

1 May 2010

To Shop Or Not To Shop

'Shopper Marketing' explores the strategies at work in covertly influencing buyers by understanding their process of selection within the modern retail system

8 March 2010

How To Tap The Trend

'The Next Big Thing' focuses on predicting trends by analysing changes in consumer behaviour and attitudes

2 February 2010

The Marketing Whitebook 2010-2011

The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India

4 December 2009

All Customers Are Irrational

Cusick discusses how customers are “irrational”, as it is the subconscious part of the brain that drives them to make a buy

7 November 2009

The Rural Push: Hinterland’s Promise

Rural market can be the economy’s next growth driver

10 October 2009

The High Price Of Chasing Cheap

'Cheap'has its share of one-sidedness and biases, but it is certainly a thought provoking book

2 Pages

Are BRIC Markets...

Stocks from the so-called BRIC group are starting to move in lock-step with developed market indices
Slideshows

  • Most Emailed
  • Most Read
  • Most Commented