In 'Green Gone Wrong' Heather Rogers presents a well researched account of the truth about green products ; how they are increasing consumerism instead of mitigating environmental crises
Author of 'Green Gone Wrong' Heather Rogers talks about the dynamics of green technologies and the crisis the world actually faces today
Dan Ariely shows how irrational choices determine positive outcomes in your personal and professional lives
Authors Christopher Chabris and Daniel Simons, both psychologists, deconstruct the functioning of illusions in everyday life
'Shopper Marketing' explores the strategies at work in covertly influencing buyers by understanding their process of selection within the modern retail system
'The Next Big Thing' focuses on predicting trends by analysing changes in consumer behaviour and attitudes
The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India
Cusick discusses how customers are “irrational”, as it is the subconscious part of the brain that drives them to make a buy
Rural market can be the economy’s next growth driver
'Cheap'has its share of one-sidedness and biases, but it is certainly a thought provoking book
