'The Next Big Thing' focuses on predicting trends by analysing changes in consumer behaviour and attitudes
The Marketing Whitebook 2010-2011 presents the latest data on spending patterns and consumer behavior in India
Cusick discusses how customers are “irrational”, as it is the subconscious part of the brain that drives them to make a buy
Rural market can be the economy’s next growth driver
'Cheap'has its share of one-sidedness and biases, but it is certainly a thought provoking book
The book shows how women have the potential to change the face of global economies
Daniel Goleman unravels the dangerous environmentally degrading impacts caused by a number of 'green' products masquerading as eco-friendly
In a nutshell, the Marketing Whitebook 2009-2010 tells the story of the Great Indian Market Place!
